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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe (Narrow) Nike Air Zoom Vomero 10 724386-001,Inexpensive 167723 Nike Air Max Men Silver Orange Shoes,Men's Shoe Jordan Rising High 2 844065-003,.
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What, then, will be the features of this growing consumer market? A Authentic 239224 Nike Air Max Ltd Men White Black Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Free 5.0 2015 Girls Toddler White/Chalk Blue/Volt/White/Bright Mango Running Shoes V89625,Cheap 240361 Nike Air Max Tailwind Men Grey Yellow Shoes,Adidas D Rose 6 Boys Grade School Copper Metallic/Black/Scarlet/Shock Mint Basketball Shoes V48820,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Roshe One Boys Grade School Wolf Grey/Cool Grey/White Running Shoes V97249,Shopping 184107 Nike Air Yeezy 2 Men Red October For Sale Shoes,Adidas Crazy 8 Mens Black Basketball Shoes V11973,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Tribute Short CP2180,Shopping 148572 Nike Lunareclipse Shield Men Black Green Shoes,Nike Tech Fleece N98 Jacket CP3580,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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