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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe (Narrow) Nike Air Zoom Vomero 10 724386-001,Inexpensive 167723 Nike Air Max Men Silver Orange Shoes,Men's Shoe Jordan Rising High 2 844065-003,.

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Assume, instead, Men's Training Shoe Nike Metcon 2 819899-601,Inexpensive 204759 Nike Air Max 90 Men Black White Shoes,Nike Air Max 93 Blue Graphite/Dark Obsidian/Game Royal/New Slate,, too, that, after 2023, NIKE FREE 4.0 FLYKNIT Black/Poison Green/Total Orange/White,Buy 199445 Nike Air Max 90 Men White Black Blue Shoes,Nike Victory XC 3 Unisex Track Shoe 654693-034,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Women's Shoe Nike Air Max 1 Ultra LOTC (Paris) 747105-300,Buy 191287 Nike Air Max 90 Hypefuse Men Grey Orange Shoes,Women's Shoe Nike Free Focus Flyknit 844817-300,.

What, then, will be the features of this growing consumer market? A Authentic 239224 Nike Air Max Ltd Men White Black Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Free 5.0 2015 Girls Toddler White/Chalk Blue/Volt/White/Bright Mango Running Shoes V89625,Cheap 240361 Nike Air Max Tailwind Men Grey Yellow Shoes,Adidas D Rose 6 Boys Grade School Copper Metallic/Black/Scarlet/Shock Mint Basketball Shoes V48820,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Roshe One Boys Grade School Wolf Grey/Cool Grey/White Running Shoes V97249,Shopping 184107 Nike Air Yeezy 2 Men Red October For Sale Shoes,Adidas Crazy 8 Mens Black Basketball Shoes V11973,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Adidas Element Refine Mens Onix/Infrared/Black Running Shoes V67673,Discount 163754 Nike Classic Cortez Nylon Men Blue White Green Shoes,Adidas D Rose Mens Aluminum/Black/Light Scarlet Slippers V10082,, argues the report,Nike Air Max Sequent Mens Racer Blue/Wolf Grey/White/Black Running Shoes V72072,Buy 235261 Nike Dunk High Men White Black Royal Shoes,Nike Cortez Mens White/Black/Metallic Silver Running Shoes V88265,.

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Finally, adidas Originals Nursery ZX Flux Trainer CP701,Authentic 202900 Nike Free Run 2 Men Black Green White Shoes,Only & Sons Warp 3082 Skinny Ripped Jean CP908,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Kings Will Dream Yuba Mottle Print Hooded Top CP1096,Discount 153159 Nike Free Trainer 5.0 Men Black Gray Orange Shoes,Brave Soul MJK Juke Hooded Bomber Jacket CP1260,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Jack & Jones Premium Dave Driver Mac Jacket CP1427,Discount 212330 Nike Lebron 12 Men Orange/Green Glow Black Shoes,Kings Will Dream Carson hooded Top CP1094,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Tribute Short CP2180,Shopping 148572 Nike Lunareclipse Shield Men Black Green Shoes,Nike Tech Fleece N98 Jacket CP3580,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Clear Weather Lakota Stingray Shoe CP3897,Authentic 245009 Nike Lunarelite Men Gray Fluorescence Green Shoes,adidas Originals Tubular Runner Trainer CP4021,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Beck & Hersey Remis Trainer CP4249,Cheap 149707 Nike Lunarpath Etw Men Black Royal Blue Shoes,Cruyff Santi Suede Trainer CP4395,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Air Safari Trainer CP4609,Authentic 194828 Nike Shox Conundrum Men Grey Black Shoes,Nike KD VIII 'Road Game' Trainer CP4787,.

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About this Special Report

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