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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Anyanda Flex Womens Solid Grey/Raw Purple/Clear Onix Slippers V78764,Cheap 213159 Nike Free 4.3 Unisex Dark Gray Jade Shoes,Nike Air Max 1 Womens Wolf Grey/Total Orange/Summit White/Team Red Running Shoes V98994,.
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What, then, will be the features of this growing consumer market? A Buy 153459 Nike Air Max Women Grey Solar Red Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Condemned Nation Gaston Coated Mac Jacket CP1297,Discount 192066 Nike Air Max 1 Women Black Blue White Shoes,Kings Will Dream Bomber Jacket CP1428,.
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As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Ellesse Petrella Track Top CP3549,Shopping 175276 Nike Dunk High Women Pink Shoes,Calvin Klein Flip Flop CP3825,, argues the report,adidas Originals ZX Flux Print Trainer CP3988,Comfortable 169472 Nike Free 4.0 V2 Women Grey Pink Shoes,adidas Originals Stan Smith Vulc Trainer CP4151,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Calvin Klein Jiselle Orange Laquer Toscana Leather,Christian Louboutin Sale Women Coupon_603,Womens Shoes Calvin Klein Patna Shadow Grey/Black Hair Calf/Leather,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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