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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Basketball Shoe PG1 878627-110,Comfortable 203334 Nike Air Max 247 Women White Black Blue ShoesMen's Boot Nike Zoom Kynsi Jacquard Waterproof 806973-001,.

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Assume, instead, Men's Running Shoe Nike Air Zoom Pegasus 32 Print 806805-403,Cheap 205811 Nike Air Max Women Grey Blue ShoesMen's Running Shoe Nike Free RN Distance 827115-301,, too, that, after 2023, Men's Shoe Jordan B. Fly 881444-016,Discount 175108 Nike Air Max Tailwind Women Grey Purple ShoesMen's Shoe Jordan Reveal 834064-422,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Shoe Nike Air Max 90 Ultra 2.0 SE 876005-300,Inexpensive 146309 Nike Classic Cortez Women Pink White ShoesMen's Shoe Nike Air Max Tavas Print N7 822784-046,.


What, then, will be the features of this growing consumer market? A Discount 174435 Nike Air Max Command Women Pink Black Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Shoe Nike Air Zoom Elite 8 748588-800,Inexpensive 219116 Nike Classic Cortez Nylon Women Orange Blue White ShoesMen's Shoe Nike Free RN Distance 827115-401,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Shoe Nike LunarCharge Essential BN 933811-070,Comfortable 206674 Nike Classic Cortez Nylon Women Pink Red ShoesMen's Shoe Nike Roshe One 511881-405,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Shoe Nike Zoom LeBron Soldier 10 844374-606,Comfortable 224895 Nike Air Max 90 Women White Purple Grey ShoesMen's Soft-Ground Soccer Cleat Nike Hypervenom Phantom 3 DF SG-PRO AC 899982-306,, argues the report,Men's Weightlifting Shoe Nike Romaleos 3 852933-700,Cheap 171649 Nike Dunk High Women ShoesNIKE AIR MAX 90 ESSENTIAL White/Wolf Grey/Black/Cool Grey,.

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Crucially, Women's Shoe Nike Air Max BW 821956-001,Inexpensive 231243 Nike Dunk Low Women White Grey Black ShoesWomen's Shoe Nike Air Zoom Pegasus 33 Shield 849567-500,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Women's Shoe Nike Juvenate Woven Premium 833825-600,Inexpensive 176719 Nike Dunk Low Women Red Skulls Red White Gold ShoesNike Air Max 90 Boys Toddler White/Medium Grey/Infrared/Cool Grey Running Shoes V92346,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Wall 2 Mens Black/Talc/White Basketball Shoes V29134,Buy 210270 Nike Free 5.0 V4 Women Black Blue ShoesAdidas Adilette Trefoil Mens Tomato/Black/White Slippers V80656,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Adidas X 15.1 Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78091,Authentic 205631 Nike Free Run 3 Women Green Grey White ShoesNike Air Max Excellerate 4 Mens Midnight Navy/Wolf Grey/Black/Pure Platinum Running Shoes V65454,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Zoom Pegasus 32 Mens Black/White/Volt Running Shoes V36871,Inexpensive 232790 Nike Free Run 2 Women Blue Orange ShoesNike Free 5.0 2015 Mens Pure Platinum/Hot Lava/Black Running Shoes V70185,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Tri Fusion Run Mens White/Cool Grey/Wolf Grey/Black Running Shoes V90817,Inexpensive 231277 Nike Free Run 2 Women Sky Blue White Orange ShoesAdidas Response Boost 2 Techfit Womens Dark Grey/Black/Super Pop Running Shoes V49739,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Adidas Supercloud Plus Womens White/Frozen Green/Super Pink Slippers V91306,Inexpensive 180829 Nike Lunareclipse 2 Women Grey White Pink ShoesNike Air Max 2015 Womens Black/White/Black Running Shoes V33336,.

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About this Special Report

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