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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, adidas Originals Sport Luxe Twill Fleece Hooded Top CP950,Discount 156838 Nike Free 5.0 V4 Women Gray Green Shoes,Nicce Diamond Hooded Top CP1110,.

Brave Soul MJK Juke Hooded Bomber Jacket CP1261,Comfortable 183896 Nike Free Run 3 Women Royal Blue White Shoes,Jack & Jones Union Vintage Parka CP1414,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Duck & Cover Sandbach Quilt Body Knit top CP1794,Discount 236423 Nike Lunarglide 3 Women Black Red Shoes,Glorious Gangsta Hyatt Short CP2140,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, adidas Originals Superstar Track Top CP3514,Adidas Bounce Titan 2013 Men Coupon_057,Timberland Euro Hiker Helcor Boot CP3779,, too, that, after 2023, Toms Avalon Sneaker Shoe CP3941,Adidas Originals JS Men Coupon_117,adidas Originals Mr Superstar Supershell Trainer CP4135,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Converse Fulton Mix Quilted Leather QS Trainer CP4308,Adidas Springblade 2013 Men Coupon_235,Fred Perry Howells Leather Trainer CP4459,.


What, then, will be the features of this growing consumer market? A Adidas Springblade 2013 Women Coupon_338, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Max Thea Trainer CP4602,2015 Christian Louboutin Women Coupon_429,Nike Air Huarache Low Trainer CP4766,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Ralph Lauren Polo Hanford Heather Ripstop Trainer CP4941,Christian Louboutin Sale Women Coupon_529,Vans Atwood Canvas Trainer CP5114,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes adidas Courtset Core Black/White/Shock Pink,Christian Louboutin Sale Women Coupon_631,Womens Shoes adidas Outdoor Boat Slip-On Sleek Semi Solar Yellow/Semi Flash Green/Chalk White,, argues the report,Womens Sandals Aerosoles Wip Away White,Jimmy Choo heels Women Coupon_759,Womens Shoes Aerosoles Tempting Grey Combo,.

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Womens Sandals ALDO Tiphanie Bluette,Jimmy Choo Pumps Women Coupon_831,Womens Boots Anne Klein Seabed Black Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Anne Klein Oates Navy Suede,Jimmy Choo Wedges Women Coupon_923,Womens Shoes Badgley Mischka Musica Haze Blue Satin,.

Crucially, Womens Shoes C Label Clower-5 Wine,New Balance Men Coupon_1043,Womens Sandals Calvin Klein Navi Black/Black Scuba/Patent,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Calvin Klein Celesse Dark Cherry Kid Suede,New Balance 574 Men Coupon_1163,Womens Boots CARLOS by Carlos Santana Hamilton Taupe,.

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Finally, Womens Sandals Clarks Paylor Pax Black Synthetic,New Balance 996 Men Coupon_1322,Womens Shoes Clarks Evianna Crown Brown,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots COACH Bonnie Black Haircalf,New Balance 574 Women Coupon_1491,Womens Shoes COACH Chelsey Black/Black Matte Calf,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes COACH Ivy Khaki/Petal,Nike Derrick Rose Men Coupon_1573,Womens Sandals Cole Haan Effie Jewel Sandal White,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Cole Haan Bria Grand Sneaker Black/Snake Print,Nike Kevin Durant War Boots Men Coupon_1755,Unisex Shoes Converse Chuck Taylor All Star Seasonal Ox Chili Paste,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes ECCO Pretoria Black,Nike Kobe Bryant Men Coupon_1826,Womens Shoes ECCO Sport Biom Ultra Quest Plus Warm Grey/Warm Grey/Fanfare Synthetic/Yabuck/Decoratio,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes GUESS Laceyy Blue Fabric,Men's Basketball Shoe Kobe XI 836183-806,Womens Boots Naturalizer Allison Black Leather/Suede,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Naturalizer Sincere Ivory Metallic Leather,Men's Football Cleat Nike Vapor Carbon Elite 2014 TD 631425-011,Womens Shoes New Balance 675V2 Amp Pink/Dark Sapphire,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Nike Elite Shinsen Wolf Grey/Cool Grey/Sail/Fuchsia Glow,Men's Nike Air Max Tailwind 7 683632-001,Womens Boots PATRIZIA Leatherette Black,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes PATRIZIA Christine Grey,Men's Nike Roshe LD-1000 802022-371,Womens Shoes PUMA Cell Riaze Knit Mesh Black/Pink Glo/Mint Leaf,