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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Inexpensive 194433 Adidas Originals Lifestyle Women Blue Shoes,Buy 175221 Nike Air Max Tailwind Men Yellow Black ShoesCheap 230133 Air Jordan 7 Retro Women Gray White Shoes,.

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What, then, will be the features of this growing consumer market? A Discount 218678 Nike Air Penny 3 Men White Red Black Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Discount 215893 Nike Lunarfly Women White Blue Orange Shoes,Buy 190993 Nike Air Penny 5 Men Black White Game Royal ShoesAdidas Athletic Hard II Men Coupon_004,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Bounce Titan VI Men Coupon_084,Authentic 163406 Nike Blazer High Men Black Beige White Red ShoesAdidas Porsche Design G3 Men Coupon_160,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Adidas Springblade Men Coupon_228,Authentic 213694 Nike Blazer Low Men Blue Orange White ShoesAsics Mexico 66 Men Coupon_359,, argues the report,Christian Louboutin Sale Women Coupon_458,Inexpensive 232830 Nike Classic Cortez Nylon Men Red White Blue ShoesChristian Louboutin Sale Women Coupon_555,.

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Crucially, Platforms Jimmy Choo Women Coupon_983,Cheap 238906 Nike Dunk High Men Super Mario White Red ShoesNew Balance 1400 Men Coupon_1081,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. New Balance 574 Men Coupon_1200,Buy 189715 Nike Dream Season Kobe Bryant Men Black Purple White ShoesNew Balance 574 Men Coupon_1281,.

Finally, New Balance 580 Women Coupon_1515,Discount 215471 Nike Dunk High Men Black Yellow ShoesNike Derrick Rose Men Coupon_1645,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Derrick Rose Men Coupon_1653,Shopping 155679 Nike Dunk High Men White Metallic Silver Pink ShoesNike Kobe Bryant Men Coupon_1830,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-010,Shopping 153352 Nike Dunk High Men Cherry Brown Yellow Red ShoesMen's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II Leather FG 747501-001,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Lacrosse Cleat Nike Vapor Carbon Elite 2014 684668-100,Discount 188773 Nike Dunk High Men Black ShoesMEN'S NIKE ROMALEOS II POWER LIFTING Black/White/Anthracite/Red,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Nike Shoe Jordan Flight Runner 2 715572-013,Shopping 201698 Nike Dunk High Men Black Yellow ShoesMen's Running Shoe Nike Air Zoom Structure 19 806580-607,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Shoe Air Jordan 2 Retro Low 832819-606,Shopping 190620 Nike Dunk High Men Daffy Duck ShoesMen's Shoe Jordan Reveal 834064-601,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Shoe Nike Air Max BW Ultra 819475-011,Comfortable 244969 Nike Dunk Low Men Chrome ShoesMen's Shoe Nike Air Zoom Odyssey 2 844545-006,.

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About this Special Report

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