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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Boots Calvin Klein Jeans Gracie Leather Dark Tan Leather,Adidas Kinetic Boost Boys Grade School Solar Blue/Black Running Shoes V75436,Womens Shoes Calvin Klein Kallie Indigo Nubuck/Cow Kansas,.

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Assume, instead, Womens Shoes Clarks Brier Dolly Black Leather,Adidas Crazy 8 Mens Black/Royal/Orange Basketball Shoes V25303,Womens Shoes Clarks Pegg Abbie Black Leather,, too, that, after 2023, Womens Boots COACH Mable Cinnamon Leather,Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V56017,Womens Shoes COACH Jennifer Natural Calf/Black Stretch Suede,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes COACH Chrissy Cornflower/Cornflower,Adidas Adizero Adios Boost 2 Mens Black/White/Solar Red Running Shoes V36507,Womens Boots Cole Haan Hinckley Bootie II Black Nubuck,.

What, then, will be the features of this growing consumer market? A Adidas Supernova Sequence 8 Mens Collegiate Royal/White/Solar Orange Running Shoes V46180, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Cole Haan Bradshaw Wedge 40 Maple Sugar Patent,Adidas Samba Millennium Mens Black/White/Gold Soccer Shoes V34465,Womens Shoes Cole Haan Zerogrand Sneaker Ocelot Haircalf/Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots ECCO Sculptured 75 Ankle Boot Black Old West,Nike Air Max Wright Mens Dark Grey/Deep Royal Blue/White Running Shoes V50331,Womens Shoes ECCO Siena Moc Denim Blue,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes ECCO CS14 Retro Sneaker Dark Shadow/Petal,Nike Air Max 95 Mens Black/Metallic Gold/Anthracite Running Shoes V21758,Womens Shoes GUESS Hotspott Multi Fabric,, argues the report,Womens Boots Hunter Original Tall Bright Cerise,Nike Dual Fusion Trail 2 Mens Black/Wolf Grey/Volt/Wolf Grey/Cool Grey Running Shoes V38315,Womens Sandals Naturalizer Rhapsody Black Leather,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots UGG Dree Dark Chestnut,Nike Juvenate Womens Black Running Shoes V12853,Womens Boots UGG Classic Mini Metallic Conifer Aster Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes UGG Haylie Black Leather,Nike Zoom Elite 8 Womens White/Black/Volt Running Shoes V88618,Womens Boots Vaneli Kamelia Black Suede/Black Elastic,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Vaneli Bitya White Nappa,Men's Nike Air Max Full Ride TR Cool Grey/Racer Blue/Black/White UK#N5-8859,Womens Shoes Vaneli Saula Platino Met Nappa/Platino Met Nappa Woven,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Vaneli Sidony Bronze Cipria,Nike Kids Jr Magista Ola FG-R Soccer Turquoise Blue/Black/Turquoise Blue UK#N5-9491,Jordan Ultimate Flight Three-Quarter,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Transition Block,Nike SB Kids SB Fokus Blue Lagoon/White/Cool Grey/Black UK#N5-9561,BMW Motorsport Lightweight Jacket,.

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