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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Clarks InMotion Sail Sage,Nike Air Max Bw Boys Grade School Cool Grey/Obsidian/White/Voltage Green Running Shoes V47355,Womens Shoes Clarks Un Casey Black Leather,.

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What, then, will be the features of this growing consumer market? A Adidas X 15.3 Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78255, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Hunter Original Tour Ballerina Raspberry,Nike Air Max Premiere Run Mens Wolf Grey/White/Cool Grey/Anthracite Running Shoes V99669,Womens Sandals Naturalizer Olivia Black Leather 2,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Naturalizer Oath Black Suede,Nike Air Zoom Structure 19 Flash Mens Black/Reflective Silver/Cool Grey/Pure Platinum Running Shoes,Womens Shoes New Balance WC996v2 Light Blue/Blue,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Nike Primo Court Canvas Print Magnet Grey/Summit White/Black,Nike Free 5.0 2015 Mens Pure Platinum/Wolf Grey/Cool Grey/Black Running Shoes V70495,Womens Shoes Nike Free Viritous Wolf GreyGreen Glow/Laser Orange/Total Orange,, argues the report,Womens Shoes Nike Free 5.0 Black/Chalk Blue/Hyper Orange,Nike Roshe One Mens Summit White/Black/Dark Grey/Wolf Grey Running Shoes V79353,Womens Sandals PATRIZIA Evangeline White,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Wall Cherry Tee,Men's Nike Hyperdunk 2014 Bright Mango/Black UK#N5-8762,Nike Hyperadapt Trench,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Ferrari Track Jacket,Women's Nike Air Max Thea Sport Fuchsia/Prism Pink UK#N5-9301,Women's Rita Ora Geisha Kimono Tee,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike 3" Tempo Modern Embossed,Women's Nike Air Max Invigor Premium Black/White/Black UK#N5-9579,Men's Germany Shorts,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Ronaldo Logo,Mr Lacy Junior Flat Lace CP364,Women's Basic Long Tights,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Various Sizes Adidas Superstar Shoes Women Green Yellow A7dyAoQL,Havaianas Infant Brasil Logo Flip Flop CP517,Wholesale UK Nike Zoom Kobe 8 VIII Mens Shoes 2013 New Orange fzVLw9Pk,.

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About this Special Report

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