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Nike Roshe NM Flyknit Premium Trainer CP4706,Nike Junior Stefan Janoski Suede Trainer CP662Nike Air Max Thea Trainer CP4720,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Nike Air Force 1 Elite Knit Jacquard VT Trainer CP4776,Timberland Junior 6 Inch Premium Boot CP693Puma Star Trainer CP4900,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Roshe NM 'Fleece Pack' Trainer CP4860,adidas Originals Nursery Gazelle II Trainer CP706The North Face Hedgehog Hike Gore-Tex Trainer CP5050,.

Vans Old Skool Premium Leather Trainer CP5112,Nike Junior Air Max 90 Leather Trainer CP677Clarks Originals Womens Desert Aerial Boot CP5137,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). adidas Originals Womens ZX Flux Zero Tech NPS Trainer CP5257,adidas Originals Nursery ZX Flux Trainer CP700Womens Shoes adidas Galaxy Elite Midnight Indigo/Clay Brown/Frozen Yellow,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes adidas Energy Boost ESM Bold Pink/Frozen Yellow,adidas Originals Crib Superstar Trainer CP713Womens Shoes adidas Running Duramo 7 Black/Night Metallic/Bold Pink,, too, that, after 2023, Womens Boots Aerosoles Thermal Brown Fabric,adidas Originals Nursery Hamburg Trainer CP725Womens Sandals Aerosoles Exchlaim Black Snake,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Aerosoles Hero Black Combo,adidas Originals Nursery Tubular Trainer CP718Womens Shoes Aerosoles Dimperial Light Pink,.


What, then, will be the features of this growing consumer market? A Converse Nursery Chuck Taylor All Star Ox Trainer CP731 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots ALDO Cherrie Black Leather,Nike Nursery Air Force 1 Low Trainer CP783Womens Sandals ALDO Lillywhite Peach,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes ALDO Newbrook Black Leather,Timberland Nursery 6 Inch Premium Waterproof Boot CP797Womens Boots Anne Klein Fedya Black Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Anne Klein Petrica Mint Reptile,Nike Nursery Air Max 90 Leather Trainer CP791Womens Shoes Anne Klein Tapio Dark Orange Multi Synthetic,, argues the report,Womens Shoes Badgley Mischka Pettal White Satin,Asylum Native Spray On Jean CP826Womens Shoes Badgley Mischka Pearla Teal Satin,.

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Womens Sandals C Label Darla-9A Black,Nike Junior Roshe Run One Trainer CP675Womens Shoes C Label Dopey-1 Black,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots Calvin Klein Jeans Nev Cognac/Black,Jack & Jones Stan Carb JJ892 3D Jean CP886Womens Sandals Calvin Klein Collection Sibil 1 Watermelon,.

Crucially, Womens Shoes Calvin Klein Caelin Cameo Rose Patent,Jack & Jones Tim Original SC110 Jean CP880Womens Shoes Calvin Klein Leilani Black Cow Silk,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Calvin Klein Collection Ima Bis Black/White,adidas Originals Premium Essential Hooded Top CP935Womens Sandals CARLOS by Carlos Santana Melinda Brown,.

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Finally, Womens Sandals Clarks Reid Delmar Black Leather,Women's Nike Nike Shox NZ EU Black/Wolf Grey/Dark Grey UK#N5-9291Womens Sandals Clarks Paylor Pax White Synthetic,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Clarks Aubria Fay Black Leather,Condemned Nation Caesar Tech Hooded Top CP982Womens Shoes Clarks Tarah Sofia Black Patent Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Clarks Haydn Shipper Tan Leather,EA7 Core Visibility Hooded Top CP1047Womens Boots COACH Urban Hiker Saddle/Natural Shearling,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals COACH Coral Saddle/Orange,Criminal Damage Space Long Hooded Top CP1032Womens Shoes COACH Tamera Black Haircalf,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes COACH Leslie Wildflower/Fig/Canary/Plum,Nicce Track Hooded Top CP1108Womens Boots Cole Haan Briarcliff Boot Black Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Cole Haan Mariela Air OT Pump Black Patent,Nike AW77 Shoebox Full Zip Hooded Top CP1125Womens Shoes Cole Haan Zerogrand Slip-On Sneaker Grey/Optic White/Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Cole Haan Selma Pump 85 Black Suede,The North Face Open Gate Overhead Hooded Top CP1158Unisex Shoes Converse Chuck Taylor All Star Embossed Studded Demitasse/Turtledove,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes ECCO Taylor Sling Pump Ginger Cow Leather,adidas Originals Reflective Camouflage Poncho Jacket CP1196Womens Shoes ECCO Golf Street EVO One Sport White/Candy,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes GUESS Carrie Pink Multi Fabric,Creative Recreation Garfield Skinny Jean CP834Womens Shoes GUESS Honora Natural Ombre Patent,