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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Badgley Mischka Retro Platino Diamond Drill Fabric,Nike Roshe One Boys Preschool Black/Pink Pow/Vivid Pink/White/Volt Running Shoes V23993,Womens Boots C Label Binky-2 Grey,.

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Assume, instead, Womens Sandals CARLOS by Carlos Santana Lacey Black,Adidas Element Refine Girls Grade School Solar Pink/White/Power Purple Running Shoes V77638,Womens Boots Clarks Kearns Sirena Burgundy,, too, that, after 2023, Womens Sandals Clarks Hazelle Alba Black Leather,Nike Roshe One Girls Grade School Black/Pink Pow/Vivid Pink/White/Volt Running Shoes V23994,Womens Shoes Clarks Florine Portia Beige Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Clarks Pravana Claire Nude Pink Leather,Adidas D Rose 5 Boost Mens White/Scarlet/Light Onix/Black Basketball Shoes V94026,Womens Sandals COACH Caterine Canary,.

What, then, will be the features of this growing consumer market? A Adidas D Rose 773 Iii Mens Black/White/Black Basketball Shoes V33084, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes COACH Arlene Midnight Navy Suede Driver,Adidas Pure Boost Mens Black/White Running Shoes V31228,Womens Boots Cole Haan Carlyle Dress Boot Chestnut,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Cole Haan Jillian Wedge Blazer Blue/Optic White Stripe Snake Print,Adidas Voloomix Mens Black/Vivid Red Slippers V29694,Womens Shoes Cole Haan Zerogrand Slip-On Sneaker Blazer Blue/Black/Electra,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Cole Haan Pinch Weekender Kalediscope Combo Print/Dune Leather,Adidas Messi 15.2 Fg Mens White/Prime Blue/Black Soccer Shoes V93450,Womens Boots ECCO Touch 55 Tall Buckle Boot Black/Black,, argues the report,Womens Shoes ECCO Aimee High Top Sneaker Moon Rock/Moon Rock,Nike Air Max 2015 Mens Wolf Grey/Dark Grey/Cool Grey/Black Running Shoes V97453,Womens Sandals GUESS Delilan Leopard Fabric,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Sam Edelman Reece Sepia Black,Nike Air Max 95 Womens Black/White/Anthracite/Metallic Hematite Running Shoes V32952,Womens Shoes Saucony Guide 8 White/Twilight/Pink,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Superga 2750 Cracked LEAW White,Nike Flex Experience Run 4 Womens Black/White/Vivid Purple Running Shoes V36776,Womens Boots UGG Pierce Grey,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots UGG Jackee Black/Twinface,Nike Fs Lite Run 3 Womens Black/Chalk Blue/White/Atomic Pink Running Shoes V14861,Womens Shoes UGG Karlina Geo Perf Black Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Vaneli Jessy Black Suede/Matching Mop Buttons,Nike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62596,Womens Shoes Vaneli Ranon Black Ecco Printed Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Vaneli Grania Taupe Miniliz/Black Elastic,Men's Nike FS Lite Run 2 Dark Grey/White/Voltage Green UK#N5-9542,Womens Shoes Vaneli Rodina Bark Dream Calf,.

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