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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Duck & Cover Sandbach Quilt Body Knit top CP1794,Men's Nike Roshe LD-1000 802022-401,Asylum Canyon Rip Short CP2082,.

Calvin Klein One Logo Tape Swim Shorts CP2297,Men's Nike Shoe Jordan Flight Runner 2 715572-005,Nike Tribute Track Top CP3585,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Havaianas Team Flip Flop CP3843,Men's Running Shoe Nike Air Max 2017 849559-400,Toms Paseo Shoe CP3939,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, adidas Originals Los Angeles Trainer CP4095,Men's Running Shoe Nike Air Zoom Structure 19 Flash 806578-400,Asics Gel Saga Trainer CP4210,, too, that, after 2023, Creative Recreation Cesario Low XVI Trainer CP4357,Men's Running Shoe Nike Tri Fusion 749170-001,Cruyff Vanenburg X-LITE Trainer CP4434,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Safari Trainer CP4609,Men's Shoe Jordan Eclipse 724010-006,Nike Air Max 95 Ultra Jacquard Trainer CP4718,.


What, then, will be the features of this growing consumer market? A Men's Shoe Jordan Jumpman Team II 819175-010, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Koth Ultra Mid Trainer CP4856,Men's Shoe Nike Air Huarache Run Premium 704830-006,Reebok Furylite Trainer CP4985,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Hunter Womens Original Chelsea Boot CP5159,Men's Shoe Nike Air Max BW Ultra 819475-011,Womens Sandals adidas Supercloud Plus Slide Collegiate Navy/Vivid Mint/Clear Sky,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes adidas Golf adiZERO Sport II Solar Blue/Running White/Glow Orange,Men's Shoe Nike Air Max Zero BeTrue 789695-101,Womens Boots Aerosoles One Wish Brown,, argues the report,Womens Sandals Aerosoles Magic Plush Dark Tan,Men's Shoe Nike Cortez Ultra BR 833128-800,Womens Shoes Aerosoles Brain Power Red Combo,.

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Womens Sandals ALDO Folly Silver,Men's Shoe Nike Free RN 831508-001,Womens Boots Anne Klein Lino Black Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Anne Klein Ovido Brown Reptile,Men's Shoe Nike Kwazi SE 861687-200,Womens Shoes Badgley Mischka Drama Pewter Metallic Mesh,.

Crucially, Womens Shoes Badgley Mischka Roanna II Platino Metallic Suede,Men's Shoe Nike Presto Fly 908019-200,Womens Boots Calvin Klein Raylyn Brass,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Calvin Klein Mirian Sandstorm Patent,Men's Shoe Nike Zoom HyperRev 2016 BeTrue 853720-618,Womens Shoes Calvin Klein Nalani Silver/Platinum White Painted Snake Metallic,.

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Finally, Womens Sandals CARLOS by Carlos Santana Benita Oceanic Blue,MEN'S TRAINING SHOE NIKE METCON 1 704688-017,Womens Boots Clarks Pilico Shine Black Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals Clarks Brinkley Jazz Gold,Nen's nike KOBE X 705317-676,Womens Shoes Clarks Un Estie Pewter Metallic Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Clarks Leara Blend Sand,NIKE AIR MAX 90 ESSENTIAL White/Wolf Grey/Black/Cool Grey,Womens Sandals COACH Margharita Black Star Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes COACH Garland Natural/Nude Print Snake/Matte Calf,NIKE AIR ZOOM PEGASUS 31 White/Blue Lagoon/Clearwater/Black,Womens Boots Cole Haan Tali Luxe Bootie 40 Stormcloud Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Cole Haan Air Tali OT Wedge 40 Punch Patent,NIKE FREE SB Gym Red/Bright Crimson/Sail/Black,Womens Shoes Cole Haan Pinch Weekender Dark Spruce/Dark Spruce Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Unisex Shoes Converse Weapon Mid Black/Spinach,NIKE LUNARGLIDE 6 Black/Pure Platinum/Cool Grey/White,Womens Sandals ECCO Touch 45 T-Strap Sandal Morillo/Morillo,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes ECCO Sport Biom Grip Lite Maryjane Silver Grey/Burgundy Starship Yak/Decoration,Men's Shoe Nike Air Huarache Ultra 819685-001,Womens Shoes GUESS Ara Orange Suede,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals Naturalizer Rhapsody Black Leather,Women's Running Shoe Nike Free RN 831509-100,Womens Shoes Naturalizer Joyce Classic Olive Suede,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes New Balance W870v4 White/Red,Women's Shoe Nike Air Max BW Ultra LOTC (London) 847076-200,Womens Shoes Nike Nike Free 5.0 '14 White/Black/Wolf Grey,