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Antony Morato Two-Tone Hooded Top CP970,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-108,Nike Tech AW77 Hooded Top CP1114,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Bellfield Oxide Parka CP1228,Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-611,Duck & Cover Havant Hooded Jacket CP1340,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Pretty Green Festival Jacket CP1496,Men's Nike Air Max Tailwind 7 683632-402,Duck & Cover Brady Pocket Knit Jumper CP1792,.

Franklin & Marshall Big Seal Logo Short CP2139,Men's NIKE FREE 4.0 FLYKNIT 717075-302,The North Face Classic Swim Short CP2344,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Franklin & Marshall Seal Script Fleece Suit CP3614,Men's Nike Shoe Free 3.0 Flyknit 636232-101,Ellesse Trevi Big Logo Flip Flop CP3831,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, adidas Originals ZX Flux Slip On Trainer CP3995,MEN'S NIKE SHOE NIKE AIR MAX 95 OG 554970-071,adidas Originals Los Angeles Trainer CP4093,, too, that, after 2023, Bjorn Borg X100 Low Metal Trainer CP4250,Men's Running Shoe Nike Air Zoom Pegasus 32 Print 806805-403,Creative Recreation Cesario Low XVI Trainer CP4365,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Hugo Boss Akeen Trainer CP4472,Men's Running Shoe Nike LunarGlide 7 747355-600,Nike Dunk CMFT Trainer CP4639,.

What, then, will be the features of this growing consumer market? A Men's Running Shoe Nike LunarTempo 2 818097-401, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Trainer 1 Mid CP4767,Men's Shoe Jordan Horizon 823581-003,Nike Air Max Tavas Leather Trainer CP4876,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Supra Hammer Run Trainer CP5031,Men's Nike Dual Fusion Run 3 Premium 724475-405,Moon Boot Womens WE Soft Boot CP5169,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes adidas Wheelhouse 2 W Core White/Black/Silver Metallic,Men's Shoe Nike Air Max 95 Premium 538416-400,Womens Shoes adidas Running Galaxy Elite Night Grey/Black/Solar Pink,, argues the report,Womens Boots Aerosoles Cascade Black Combo,Men's Shoe Nike Air Max Mercurial 98 850649-470,Womens Shoes Aerosoles Wise Guy Black Patent,.

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Womens Boots ALDO Desarea Black Patent,Men's Shoe Nike Air Zoom Odyssey 749338-401,Womens Shoes ALDO Cirelian Black Patent,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Anne Klein Petrica Navy le,Men's Shoe Nike Free RN CMTR 831510-001,Womens Shoes Anne Klein AKBewty Pewter/Pewter Synthetic,.

Crucially, Womens Shoes Badgley Mischka Gene Ivory Satin,Men's Shoe Nike Free Train Versatility 833258-013,Womens Sandals C Label Adler-14 Blue,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Calvin Klein Klara Dark Cherry Leather,Men's Shoe Nike Lupinek Flyknit Low 882685-001,Womens Sandals Calvin Klein Udela Ematite/Greige,.

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Finally, Womens Boots CARLOS by Carlos Santana Gramercy Wide Shaft Cognac,Men's Shoe Nike Zoom Train Toranada 835657-100,Womens Boots Clarks Palma Trina Dark Brown Nubuck,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals Clarks Jaelyn Fog White,Men's Training Shoe Nike Free Trainer 5.0 V6 719922-084,Womens Shoes Clarks In Motion Kick Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Clarks Narine Mia Dark Grey Leather,Men,Womens Boots COACH Teagan Tobacco Soft Tumbled Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes COACH Orchid Black Semi Matte Calf,NIKE AIR MAX PLUS Black/Team Orange/Anthracite/Wolf Grey,Womens Shoes COACH Corey Black Calf Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Cole Haan Barnard Boot Black Suede,NIKE AIR ZOOM PEGASUS 31 Hyper Pink/Volt/Black,Womens Shoes Cole Haan Lise Sandal Optic White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Cole Haan Jenni Buckle Ballet II Blazer Blue/Patent,NIKE FREE 4.0 FLYKNIT Pink Pow/Bright Mango/Fireberry/Black,Womens Boots ECCO Touch 55 Ankle Boot Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes ECCO Damara Tie Ombre,Nike Lunar Control 3 White/Lyon Blue/Black,Womens Boots GUESS Serene Black Lycra,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots Naturalizer Josephine Wide Calf Black,NIKE SFB FIELD 8" Coyote/Coyote,Womens Shoes Naturalizer Debra Tender Taupe Leather,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes New Balance WW980 Black,Women's Running Shoe Nike Air Zoom Structure 19 806584-001,Womens Shoes New Balance WX811 Black/Black,