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Womens Sandals Calvin Klein Ulie Black Patent,New Balance MRT580 Suede Trainer CP4566Womens Sandals Calvin Klein Lorren Silver,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes Calvin Klein Lucette Navy Patent Leather,Nike Air Max Thea Trainer CP4587Womens Shoes Calvin Klein Garda Lipstick Red Patent,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Calvin Klein Camella Cocoon Box Leather,Nike Zoom Team Edition Trainer CP4598Womens Shoes Calvin Klein Patna Sandstorm Leather/Snake Print Leather,.

Womens Boots CARLOS by Carlos Santana Vancouver Brown,Nike Lunar Force 1 Sneakerboot CP4610Womens Sandals CARLOS by Carlos Santana Benita Oceanic Blue,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Boots Clarks Delsie Stella Black Leather,Nike Air Force 1 Mid Trainer CP4573Womens Boots Clarks Kearns Sirena Black,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals Clarks Alto Gull Beige Leather,Nike Stefan Janoski Max Trainer CP4615Womens Sandals Clarks Tresca Track Black,, too, that, after 2023, Womens Shoes Clarks Caswell Genoa Black,Nike Air Rift Trainer CP4657Womens Shoes Clarks Ciera Tide Black Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Clarks Idella Cate Black,Nike Air Flight 89 Trainer CP4630Womens Shoes Clarks Preslet Sheen Tan,.


What, then, will be the features of this growing consumer market? A Nike Air Max Thea Trainer CP4634 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals COACH Cottage Platinum Metallic Tumbled,Nike Air Max Tavas Trainer CP4668Womens Sandals COACH Vitalia Cinnamon Semi Matte Calf,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes COACH Amelia Black Shearling,Nike Free Socfly Trainer CP4700Womens Shoes COACH Richmond Swagger Hi Top Wedge Natural,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Cole Haan Hayden Bootie Black,Nike Air Trainer 3 CP4685Womens Sandals Cole Haan Air Melissa Buckle Thong Ivory/White Gold,, argues the report,Womens Sandals Cole Haan Cady High Sandal Black,Nike Paul Rodriguez 9 Elite Trainer CP4727Womens Shoes Cole Haan Amalia Skimmer Black Suede/Black,.

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Womens Shoes Cole Haan Lexington Pump 85 Black/White/Black Nubuck,Nike Free SB Trainer CP4731Womens Shoes Cole Haan Tali Bow Ballet Stormcloud Metallic Patent/Stormcloud,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots ECCO Abelone Tall Boot Black/Black,Nike Roshe NM 'Fleece Pack' Trainer CP4735Womens Sandals ECCO Damara Strap Sandal Black,.

Crucially, Womens Shoes ECCO Cayla Tie Navajo Brown/Navajo Brown,Nike Air Force 1 Trainer CP4809Womens Shoes ECCO Cayla Strap Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots GUESS Ivorie Black Leather,Nike Jordan Eclipse Holiday Trainer CP4804Womens Shoes GUESS Anny Black Leather,.

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Finally, Womens Boots Naturalizer Ballona Wide Shaft Brown Wide Shaft Smooth,Nike Air Max Tavas Trainer CP4825Womens Sandals Naturalizer Donna Black Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Naturalizer Nadine Taupe Suede,Puma R698 LS PWRWARM Trainer CP4911Womens Shoes New Balance W680v2 Grey/Blue,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes New Balance W1260v4 Blue/Pink,Puma Suede Classic Trainer CP4887Womens Shoes New Balance Vazee Rush Purple/White 1,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Nike Cheer Compete White/White/Pure Platinum,Ralph Lauren Polo Hanford Nylon Trainer CP4933Womens Shoes Nike Air Max Siren Print Pure Platinum/White/Metallic Silver,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Nike Air Zoom Pegasus 32 Flash Noble Purple/Vivid Purple/Copa/Reflect Silver,Ransom Path Lite Trainer CP4969Womens Shoes Nike Air Vapor Ace White/Stealth/Chalk Blue,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots PATRIZIA Crave Black,Superga 2750 Cotu Classic Trainer CP5004Womens Sandals PATRIZIA Gamma Bronze,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Unisex Shoes PUMA Suede Mid Classic + Grey Violet/Peacoat,Vans Authentic Trainer CP5058Womens Shoes PUMA The Suede Winterized Rugged Black/Black,.

Copyright Womens Shoes Reebok Trainfusion 5.0 L MT Alloy/Celestial Orchid/White, 2018. All rights reserved.
About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots Rocket Dog Shoutout Tribal Brown Coast,Under Armour UA Speedform Fortis Trainer CP5056Womens Shoes Rocket Dog Parton Navy Kyoto,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals Sam Edelman Reid Silver,Vans Trig Trainer CP5073Womens Shoes Sam Edelman Ivy Black/Ivory,