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Womens Boots Calvin Klein Collena Black Leather,New Balance M574 Reflective Trainer CP4552Womens Sandals Calvin Klein Doma Black Toscana Leather,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Sandals Calvin Klein Jeans Opel Sicily Leather,New Balance ML373 Trainer CP4563Womens Shoes Calvin Klein Shanti Black Patent/Kid Suede,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Calvin Klein Celia Perla Nera Metallic Box,Le Coq Sportif Eclat 89 Trainer CP4535Womens Shoes Calvin Klein Divine Platinum White/Sandstorm Leather,.

Womens Boots CARLOS by Carlos Santana Authority Black,New Balance M530 Trainer CP4568Womens Sandals CARLOS by Carlos Santana Kaden Spicy Coral,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Boots Clarks Palma Trina Dark Brown Nubuck,Nike Air Max 90 Leather Trainer CP4599Womens Boots Clarks Kearns Awe Black Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals Clarks Jaelyn Fog White,Nike Zoom Stefan Janoski Trainer CP4611Womens Sandals Clarks Caslynn Harp Sand Leather,, too, that, after 2023, Womens Shoes Clarks Aubria Fay Black Nubuck,Nike Stefan Janoski Max Trainer CP4614Womens Shoes Clarks Rosalyn Nicole Wine Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Clarks Penwick Molto Grey Synthetic,Nike Stefan Janoski Premium SE Trainer CP4647Womens Boots COACH Odelle Smoke,.


What, then, will be the features of this growing consumer market? A Nike Air Max 93 Trainer CP4621 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots COACH Hickory Black Soft Shine Calf,Nike Zoom Stefan Janoski Canvas Trainer CP4654Womens Sandals COACH Judy Black/Brown/Bronze,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes COACH Amelia Saddle Shearling,Nike Air Max Tavas Trainer CP4668Womens Shoes COACH Orlene Midnight Navy Calf Suede,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Cole Haan Primrose Riding Boot Black,Nike Max 90 Leather Trainer CP4709Womens Boots Cole Haan Hinckley Bootie II Black Nubuck,, argues the report,Womens Sandals Cole Haan Elsie Slide Sandal Twilight,Nike Air Max 90 Essential Trainer CP4713Womens Shoes Cole Haan Bradshaw Wedge 40 Blazer Blue Patent,.

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Womens Shoes Cole Haan Tali Open Toe Wedge 40 Soft Gold,Nike KD VIII 'Hunts Hill Sunrise' Trainer CP4757Womens Shoes Cole Haan Pinch Weekender Kalediscope Combo Print/Dune Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Vintage Ox - Coated Canvas Dark Olive,Nike Kobe X 'USA' Trainer CP4752Womens Boots ECCO Adel Tall Zip Boot Black/Black,.

Crucially, Womens Shoes ECCO Perth Loafer Cheetah Print,Nike Koth Ultra Low Trainer CP4765Womens Shoes ECCO Abelone Bit Black/Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots GUESS Daris Brown Suede,Nike Hyperfresh Trainer CP4771Womens Shoes GUESS Eloy Black/Silver Lace,.

Finally, Womens Boots Naturalizer Quimby Truffle Taupe Leather,Nike Air Max 90 Mid Winter Trainer CP4851Womens Sandals Naturalizer Nerice Pale Ivory Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Naturalizer Gadget Truffle Taupe Printed Iguana Smooth,Nike Flight Squad Trainer CP4868Womens Shoes Naturalizer Jackman Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes New Balance WLD5000 Silver/Spectrum Blue,Nike Lunarestoa 2 Essential Trainer CP4882Womens Shoes New Balance C696v2 - Tennis Grey/Purple,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Nike Lunarelement Black/Laser Crimson/Dark Grey/White,Ralph Lauren Polo Harvey SP Suede Trainer CP4959Womens Shoes Nike Primo Court Mesh Aluminum/White/Aluminum,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Nike Flex Flury Game Royal/Green Glow/Menta/White,Ralph Lauren Polo Hanford Heather Ripstop Trainer CP4965Womens Shoes Nike Core Motion TR 2 Mesh Ocean Fog/Blue Grey/White/Metallic Platinum,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots PATRIZIA Insightful Dark Brown,Ransom Field Lite Trainer CP4971Womens Sandals PATRIZIA Anoush Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes PUMA Axel Ballet Tropicalia White/Black/Beetroot Purple,Reebok Furylite Camo Trainer CP4997Womens Shoes PUMA The Suede Winterized Rugged Colonial Blue/Steel Gray,.

Copyright Womens Shoes Reebok Twistform Blaze MT Luminous Lime/Bright Green/Exotic Teal/White, 2018. All rights reserved.
About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots Rocket Dog Elka Black Sierras,Supra Quattro Trainer CP5042Womens Shoes Rocket Dog Sammie Natural Bubble Stripe,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals Sam Edelman Tyra Classic Nude,Vans Classic Slip On Trainer CP5088Womens Sandals Sam Edelman Henley Soft Nude Kid Suede Leather,