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Womens Shoes Cole Haan Pinch Campus Sequoia/Ivory,adidas Originals Superstar Track Top CP3511,Womens Shoes Cole Haan Elsie Open Toe Wedge II Fuchsia/Cork,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Boots ECCO Touch 25 Buckle Boot Black/Black,Kappa Hunt Track Top CP3577,Womens Shoes ECCO Pretoria Midnight,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Ecco Performance Ulterro Lo GTX Warm Grey/Sage/Ice Flower,Original Penguin Legal 2 Leather Desert Boot CP3747,Womens Sandals GUESS Gurri White Synthetic,.

Womens Boots Hunter Original Patent Pac Boot Military Red,adidas Originals Adilette Slide Sandal CP3810,Womens Boots Naturalizer Jarrett Classic Navy Suede/Brown Leather,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals Naturalizer Jazzy Black Leather/Beige Printed Snake 1,Clarks Originals Jink Shoe CP3885,Womens Shoes Naturalizer Halona Banana Bread Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes New Balance WW1745 White,Timberland Hayes Valley Loafer CP3937,Womens Shoes New Balance Fresh Foam Hierro Teal/Green,, too, that, after 2023, Womens Shoes New Balance Classics WL574 Grey/Purple Suede/Mesh,adidas Originals ZX Flux Print Trainer CP3989,Womens Shoes Nike MD Runner 2 White/Fiberglass/Pure Platinum/Metallic Silver,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Nike Zoom Winflo 2 Vivid Purple/Fuchsia Glow/White/Hyper Orange,adidas Originals Superstar Shine Trainer CP4058,Womens Shoes Nike Air Max Sequent Black/Wolf Grey/White/Metallic Hematite,.


What, then, will be the features of this growing consumer market? A adidas Originals Mr Superstar Supershell Trainer CP4135, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals PATRIZIA Dema Silver,Asics Gel-Lyte 111 Trainer CP4198,Unisex Shoes PUMA Liga Suede Classic New Navy/White,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals PATRIZIA Saturn Black,Bjorn Borg X100 Low Mesh Trainer CP4252,Womens Shoes Reebok SubLite Train 4.0 L MT Black/Gravel/Fearless Pink/White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Rocket Dog Fuji Fuchsia Finish Line Gore,Converse Star Player Ox Nylon Trainer CP4285,Womens Boots Sam Edelman Madge Mocha Latte,, argues the report,Womens Sandals Sam Edelman Mae Saddle Velour Suede Leather,Cruyff Santi Rip Stop Trainer CP4388,Womens Shoes Sam Edelman Dora Almond Patent,.

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Womens Shoes Saucony Originals Jazz Low Pro Charcoal/Yellow,Ellesse Pavia Cup Trainer CP4442,Womens Boots Timberland Icon 6" Premium Boot Grey Nubuck Mono,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots UGG Kisses Tall Grey Sequin Skulls Suede,Lacoste Graduate Tweed Trainer CP4516,Womens Boots UGG Meadow Chestnut Suede,.

Crucially, Womens Sandals UGG Jazmine Mar Black Suede,Nike Air 1 Low ST Trainer CP4579,Womens Slippers UGG Dakota Flora Perf Port Water Resistant Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Vaneli Martey Platino Met Nappa/Gold Buckle,Nike Roshe Run Trainer CP4625,Womens Shoes Vaneli Bonnee White Nappa/Pure White Smack Patent/Silver,.

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Finally, Womens Shoes Vaneli Hadera Black Smack Patent,Nike Flystepper 2K3 Trainer CP4813,Air Jordan Lite Fleece,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Hurley Vivienne Maxi,Nike Free Run 2 Trainer CP4873,Jordan AW Logo Full-Zip,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Jordan Sublimation Printed,Ransom Field Lite Trainer CP4967,Nike Bonded,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Dri-FIT Flash,Supra Hammer Run Trainer CP5024,Nike MM Fly Framing Commander,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Women’s Statement Sweater Dress,Vans SK8-Hi Trainer CP5087,NikeCourt 9" Gladiator Premium Breathe,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Youth Locker Room Street Sport Statement Tee,Flossy Womens Plimsole CP5193,Various Sizes Converse All Star Classic Low-Top Red Crocodile White Canvas Shoes o8ZCYLK9,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Wholesale UK Fitflop Trakk Chocolate Online o4opxOK8,Womens Sandals adidas adissage Black/Bahia Pink,Authentic ff2mf rzucws August Deals Nike Air Max 90 Essential Mens,.

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About this Special Report

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