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Womens Shoes adidas Duramo 7 Night Flash/Night Metallic/Solar Yellow,Ellesse Gianpaolo Down Fill Jacket CP1361Womens Shoes adidas Energy Boost ESM Bold Pink/Frozen Yellow,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes adidas Running Response Boost Techfit Vista Blue/Silver Metallic/Collegiate Navy (Graph,Foray Vector Bomber Jacket CP1373Womens Shoes adidas Y-3 by Yohji Yamamoto Sukita 3 Black/Cream,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Aerosoles A2 by Aerosoles Photo Plush Gold Metallic,Foray Aim Technical Jacket CP1375Womens Sandals Aerosoles Water Power Tan,.

Womens Shoes Aerosoles A2 by Aerosoles Marimba Black Lizard,Ellesse Lazzaro Technical Parka Jacket CP1369Womens Shoes Aerosoles Snapjack Grey,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Boots ALDO Lillianne Black Suede,Good For Nothing Belmont Long Puffer Jacket CP1399Womens Sandals ALDO Jakki Black,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes ALDO Elizota Black Patent,Hawksworth Henryk Parka CP1401Womens Boots Anne Klein Seabed Navy Suede,, too, that, after 2023, Womens Shoes Anne Klein Gameready Navy FB,Native Youth Sherpa Lined Parka Jacket CP1453Womens Shoes Anne Klein Kallima Brown Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Anne Klein Rampup Navy Multi Fabric,Franklin & Marshall Small Logo Hooded Top CP1062Womens Shoes Badgley Mischka Pearson Dark Red Satin,.

What, then, will be the features of this growing consumer market? A Luke 1977 Master Technical Field Jacket CP1439 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals C Label Raya-3 Black,Native Youth Curved Hem Varsity Jacket CP1452Womens Shoes C Label Lychee-1 Gold,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots Calvin Klein Bijou Black Kid Suede/Elastic,Publish Rosh Printed Bomber Jacket CP1504Womens Sandals Calvin Klein Ulie Black Patent,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Calvin Klein Collection Siri White,Nicce Trail jacket CP1469Womens Shoes Calvin Klein Caelin Black Patent,, argues the report,Womens Shoes Calvin Klein Gayle Sandstorm Leather,Rains Classic Jacket CP1510Womens Shoes Calvin Klein Collection Gess Haircalf Heel Black,.

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Womens Boots CARLOS by Carlos Santana Galina Titanium,The North Face Quest Insulated Hooded Jacket CP1527Womens Boots Clarks Mariella Busby Dark Tan Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots Clarks Kearns Awe Black Leather,Two Angle Moboyy Puffer Jacket CP1541Womens Sandals Clarks Palima Palm Black Leather,.

Crucially, Womens Sandals Clarks Hayla Young White,Duck & Cover Ramirez Striped Knit CP1795Womens Shoes Clarks Ciera Sea Burgundy Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Clarks Lorry Marlin Black,Hawksworth Farne Cable Knit CP1809Womens Shoes Clarks Vailee Frost Black,.

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Finally, Womens Sandals COACH Shelly Gold Metallic Tumbled,Nike Junior Air Max 95 Trainers CP676Womens Shoes COACH Fredrica Chestnut Pebble Grain Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Cole Haan Jodhpur Boot Black,Condemned Nation Mcrae Short CP2106Womens Boots Cole Haan Lily Bootie Bison Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Cole Haan Elsie Thong Sandal 40 II Acorn,Asylum Canyon Rip Short CP2082Womens Shoes Cole Haan Cambon High Sandal Cashew/Lizard Print,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Cole Haan Pinch Grand Tassel Dark Spruce Suede,EA7 Core Training Fleece Short CP2119Womens Shoes Cole Haan Lena Open Toe Pump 75 II Gold Metallic,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots ECCO Touch 15 Tall Boot Mocha/Coffee,Nike SB Short CP2183Womens Shoes ECCO Aimee Slip On Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes ECCO Soft VII Slip-On Black/Black,Pursue Fitness BreathEasy 2.0 Agility Short CP2200Womens Sandals GUESS Shanan Blue Suede,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes GUESS Allen Beige Fabric,Asylum Gnarly Swim Short CP2285Womens Sandals Hunter Original T Bar Sandal Sky Blue,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Naturalizer Lifetime Grey Heather Fabric,Good For Nothing Print Swin Shorts CP2314Womens Shoes Naturalizer Kaster Black,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes New Balance WX20v4 Black/Silver,Sik Silk Retro Italia Swim Short CP2341Womens Shoes New Balance WX811 Black/Pink,