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Womens Shoes adidas A.T. 360.2 Prima Clear Onix/Super Pop Pink,Duck & Cover Ingleby Jacket CP1338Womens Shoes adidas Gymbreaker Bounce Black/Night Metallic/MGH Solid Grey,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes adidas by Stella McCartney Adipure Pale Pink/Toasted Orange/Runner Red,Creative Recreation Alpine Nylon Bomber Jacket CP1320Womens Boots Aerosoles Wise N Shine Dark Brown Combo,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Boots Aerosoles Long Stride Brown,Ellesse Lombardi Down Fill Jacket CP1360Womens Sandals Aerosoles Zenchilada Nude,.

Womens Shoes Aerosoles Wise Guy Black Patent,Glorious Gangsta Venus Neoprene Bomber Jacket CP1385Womens Shoes Aerosoles A2 by Aerosoles Rock Solid White Combo,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Boots ALDO Cherrie Black Leather,Glorious Gangsta Faustini 3 in 1 Jacket CP1388Womens Sandals ALDO Tiphanie Bluette,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes ALDO Choewia White/Black,Foray Reflex Reversible 3M Puffer Jacket CP1376Womens Boots Anne Klein Dvorah Black Leather,, too, that, after 2023, Womens Sandals Anne Klein 7Wenda Taupe/Taupe Synthetic,FILA Pavo Puffer Jacket CP1371Womens Shoes Anne Klein Enticed Taupe Fabric,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Anne Klein AKUndone Navy/Navy Fabric,Jack & Jones Asger Parka CP1413Womens Shoes Badgley Mischka Lavender II Navy Satin,.


What, then, will be the features of this growing consumer market? A Native Youth Curved Hem Varsity Jacket CP1455 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Badgley Mischka Alter Orchid Satin,Jack & Jones Violin Fur Trim Puffer Jacket CP1419Womens Sandals C Label Milan-28 Dusty Rose,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots Calvin Klein Ashby Brown Sugar Calf/Elastic,Native Youth Duffle Coat CP1451Womens Boots Calvin Klein Clancey Winter Taupe Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Calvin Klein Collection Urma Black/White Bis Radiatta Snake,Only & Sons Grayson Longline Bomber Jacket CP1485Womens Shoes Calvin Klein Nina Black Scuba/S Nappa,, argues the report,Womens Shoes Calvin Klein Brady Black Leather,Rains Breaker Jacket CP1506Womens Shoes Calvin Klein Gerica Dark Cherry Kid Suede,.

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Womens Boots CARLOS by Carlos Santana Brie Doe,Rains Long Jacket CP1512Womens Sandals CARLOS by Carlos Santana Tindra Kork,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots Clarks Plaza City Black,The North Face Quest Insulated Hooded Jacket CP1527Womens Sandals Clarks Playful Tunes Black Leather,.

Crucially, Womens Sandals Clarks Hayla Heaven Black,The North Face 1985 Mountain Fly Jacket CP1522Womens Shoes Clarks Charron Artic Navy Nubuck,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Clarks Un Swan Black Combination Leather,Bellfield Halldor 3D Jacquard Knit Jumper CP1776Womens Shoes Clarks Ciera Gull Nutmeg Leather,.

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Finally, Womens Sandals COACH Vitalia Cinnamon Semi Matte Calf,Native Youth Fleck Cable Knit Jumper CP1837Womens Shoes COACH Chrissy White,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes COACH Ivy Khaki/Petal,adidas Originals Sports Essential Fleece Short CP2060Womens Boots Cole Haan Putnam Waterproof Bootie Chesnut Suede,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Cole Haan Elsie Thong Sandal 40 II Marine,Asylum Atherton Stretch Skinny Denim Short CP2087Womens Shoes Cole Haan Air Tali OT Wedge 40 Electra Patent,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Cole Haan Zerogrand Sneaker Blazer Blue Suede/Metallic,EA7 Train 7 Lines Fleece Short CP2123Womens Shoes Cole Haan Elsie Open Toe Wedge II Maple Sugar,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots ECCO Touch 55 Ankle Boot Black,Jack & Jones Morgan Long Short CP2158Womens Sandals ECCO Damara Strap Sandal Birch,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes ECCO Felicia Marine,Nicce Cracked Retro Swim Short CP2166Womens Boots GUESS Sugarr 2 Black Suede,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes GUESS Avocadoo Blue,Asylum Lone Stretch Skinny Jean CP816Womens Boots Hunter Huntress Green,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals Naturalizer Waverly Black Smooth,Condemned Nation Radical Swim Short CP2298Womens Shoes Naturalizer Nadine Brown Suede,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes New Balance WSD400 Amp Pink/Dark Sapphire,UCLA Piped Swim Short CP2345Womens Shoes New Balance Pacev1 Teal,