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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Inexpensive 213590 Nike Lunareclipse 4 Men Grey Black Yellow Shoes,Authentic bhgy7 gyebew August Deals Nike Air Max 2016 Mens,Shopping 167867 Nike Lunarmax Men Black Jade Shoes,.
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What, then, will be the features of this growing consumer market? A Buy ecuvq 5wzmrc August Deals NMD Womens, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Authentic 167295 Asics Gelnoosa Tri 8 Women Pink Purple Blue Shoes,Buy kvt5c d628zi August Deals ZX 850 Womens,Cheap 194913 New Balance WT1210 Women Black Shoes,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Running Shoe Nike Free 4.0 717988-064,Online 69mr3 qqt656 August Deals Nike Air Huarache Mens,Men's Shoe Jordan Horizon Premium 822333-010,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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