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What, then, will be the features of this growing consumer market? A Italia Casual Polo, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Comfortable 196980 Nike Air Max Penny 1 Men Grey Black White Shoes,Women's Supernova Mélange Bra,Shopping 163207 Nike Air Penny 2 Men Black White Shoes,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Buy 169072 Nike Air Force 1 Women Red White Red Shoes,Women's Ultimate Fit 3-Stripes Long Tights,Shopping 159244 Nike Air Max Ultra Women Black Silver Shoes,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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