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Jack & Jones Boxy Leed Loose Jeans Denim Jean CP888,Men's Basketball Shoe Nike Air Max Audacity 2016 843884-001,EA7 Train Visibility Full Zip Hooded Top CP1044,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Rose London Javier Sleeveless Hooded Top CP1149,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-703,Brave Soul Brandish Wool Overcoat CP1273,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Foray Reflex Reversible 3M Puffer Jacket CP1376,Men's Football Cleat Nike Vapor Untouchable 698833-674,Rains Breaker Jacket CP1508,.

Only & Sons Glad Crew Neck Knit CP1840,Men's Boot Nike Air Max 95 SneakerBoot 806809-200,Supremacy Ash Tennis Short CP2204,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). adidas Originals Sports Essential Fleece Short CP2059,Men's Nike Basketball ShoeKD 8 749375-610,Ralph Lauren Polo Prenton Boot CP3751,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Clarks Originals Wallabee Tumbled Leather Shoe CP3889,Men's Nike Shoe Flyknit Lunar 3 698181-401,adidas Originals Racer Lite Trainer CP3983,, too, that, after 2023, adidas Originals Rayado Trainer CP4120,Men's Nike Shoe KD 8 Lifestyle 749637-003,adidas Originals Gazelle Indoor Trainer CP4068,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Cruyff Bruto Trainer CP4394,Men's Running Shoe Nike Air Zoom Elite 8 748588-001,Lyle & Scott Cally Herringbone Slip On Trainer CP4549,.


What, then, will be the features of this growing consumer market? A Men's Running Shoe Nike Air Zoom Terra Kiger 3 749334-001, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Max Tavas Trainer CP4668,Men's Shoe Air Jordan 13 Retro 414571-122,Nike Jordan Eclipse Holiday Trainer CP4804,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Ralph Lauren Polo Klinger NE Trainer CP4935,Men's Shoe Air Jordan 9 Retro 302370-121,Vans Old Skool T&L Trainer CP5100,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Womens Free Rift Sandal CP5238,Men's Shoe Jordan Reveal 834064-002,Womens Shoes adidas Lite Racer Marble Midsole,, argues the report,Womens Shoes adidas Y-3 by Yohji Yamamoto Femme Boost Lace Black/Black,Men's Shoe Nike Air Huarache Ultra 819685-008,Womens Sandals Aerosoles Stone Plush Nude,.

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Womens Shoes Aerosoles Final Exam Brown,Men's Shoe Nike Air Max BW Ultra SE 844967-101,Womens Boots ALDO Greca Cognac,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots Anne Klein Joetta Cognac/Cognac,Men's Shoe Nike Air Presto Ultra Flyknit 835570-800,Womens Shoes Anne Klein Myles Green Palm Print,.

Crucially, Womens Shoes Anne Klein 7Alwaysnice Black Multi Fabric,Men's Shoe Nike Air Zoom Pegasus 92 Premium 844654-400,Womens Boots C Label Cupcake-1 Ice,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes C Label Caito Natural,Men's Shoe Nike Hyperdunk 2016 Flyknit 843390-146,Womens Sandals Calvin Klein Ellison Natural/Light Taupe,.

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Finally, Womens Shoes Calvin Klein Breannia Black/White,Men's Shoe Nike SB Zoom Dunk Low Pro 854866-331,Womens Sandals CARLOS by Carlos Santana Bondi Black/White,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Clarks Riddle Muse Black,Men's Shoe Nike Zoom Winflo 3 831561-002,Womens Sandals Clarks Caslynn Dylan Black Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Clarks Shira Nicole Black Leather,Men's Skateboarding Shoe Nike SB Clutch Dark 729825-004,Womens Shoes Clarks Idella Honor Brown,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals COACH Concord Ginger Veg Leather/Loganberry Patent,Men's Training Shoe Nike Train Prime Iron DF 832219-010,Womens Shoes COACH Lara Metallic Nude Studded,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Cole Haan Callie Slip On Shearling Waterproof Black Shearling,Men's Shoe Nike Roshe One 511881-112,Womens Shoes Cole Haan Mariela Air OT Pump Black Patent,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Cole Haan Cyro Sandal Black/Optic White Snake Print,NIKE AIR ZOOM PEGASUS 31 Black/White,Womens Shoes Cole Haan Allison Skimmer Perf Silver Mist Suede,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals ECCO Sport Cruise Thong Sandal Coral/Poppy,Nike Free 3.0 Flyknit Black/Anthracite/Dark Grey/White,Womens Shoes ECCO CS14 Strap Black/Black,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots Hunter Original Back Adjustable Umber/Iron Oxide,NIKE FREE TRAINER 5.0 Flash Lime/White/Total Orange/Black,Womens Sandals Naturalizer Jazzy Tender Taupe Leather/Mocha Metallic,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Naturalizer Curve Red Canvas,NIKE ROSHE RUN KNIT JACQUARD Bronzine/Sail/Black,Womens Shoes New Balance 780V5 Silver/Blue,