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Toms Nursery Classic Slip On Espadrille CP799,Men's Baseball Cleat Nike Trout 2 Pro 807133-016,adidas Originals ao-Lux Full Zip Hooded Top CP947,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Brave Soul Nipton Longline Puffer Jacket CP1272,Men's Basketball Shoe Nike Zoom KD 9 852409-696,Franklin & Marshall Small Logo Hooded Top CP1062,.

Nike Junior Free Run 2 Trainer CP665,Men's Golf Shoe Nike Air Zoom 90 IT 844569-001,Condemned Nation Pandoll Short CP2107,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Calvin Klein One Logo Tape Swim Short CP2293,Men's Golf Shoe Nike Lunar Control Vapor 849971-003,Ellesse Fonda Poly Track Top CP3566,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Timberland 6 Inch Premium Jacquard Boot CP3772,Men's Nike Basketball ShoeKD 8 749375-013,Lacoste Keellson 3 Boat Shoe CP3919,, too, that, after 2023, adidas Originals ZX Flux Trainer CP4033,Men's Nike Lab Gyakusou Lunaracer +3 726447-004,Asics GT-II Suede Trainer CP4201,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Creative Recreation Santos Trainer CP4328,Men's Nike Shoe Jordan CP3.IX AE 833909-303,Gourmet The 35 Lite SP Trainer CP4463,.


What, then, will be the features of this growing consumer market? A Men's Running Shoe Nike Air Max 2017 849559-010, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Tiempo 94 Mid FC Trainer CP4600,Men's Running Shoe Nike Free 4.0 717988-001,Nike Lunar Force 1 '14 'Splatter Pack' Trainer CP4740,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Puma Suede Classic Trainer CP4898,Men's Running Shoe Nike LunarStelos 844591-800,Reebok Ex O Fit Low Clean Trainer CP4977,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Y3 Desert Boost Trainer CP5133,Men's Shoe Air Jordan 6 Retro 907961-015,Womens Shoes adidas Cloudfoam Xpression Mid Core Black/Shock Green/DGH Solid Grey,, argues the report,Unisex Shoes adidas Originals Campus 2 Night Flash/White/Night Flash,Men's Shoe Jordan Super.Fly 4 PO 819163-012,Womens Boots Aerosoles Pariwinkle Grey Fabric,.

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Womens Sandals Aerosoles Boyzenberry Navy Stripe,Men's Shoe Air Jordan Trainer 1 Low 845403-001,Womens Boots ALDO Becki Black Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes ALDO Eoweriri Black,Men's Shoe Nike Air Max Excellerate 4 806770-403,Womens Boots Anne Klein Camdenw Brilliant Suede,.

Crucially, Womens Shoes Anne Klein Able Purple,Men's Shoe Nike Air Penny II 333886-002,Womens Shoes Badgley Mischka Kassie Black Satin,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals C Label Lingo-2 Brown,Men's Shoe Nike Cortez Ultra 833142-002,Womens Boots Calvin Klein Gigi Caribou Suede/Neoprene,.

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Finally, Womens Shoes Calvin Klein Gayle Dark Cherry Liquid Patent,Men's Shoe Nike LunarTempo 2 BeTrue 848124-600,Womens Boots CARLOS by Carlos Santana Lorenza Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Clarks Mariella Busby Dark Tan Leather,Men's Shoe Nike SB Zoom Dunk Low Pro 854866-331,Womens Sandals Clarks Lydie Kona Nude Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Clarks Wave.Run Olive Nubuck,Men's Shoe Nike Zoom Train Toranada 835657-001,Womens Shoes Clarks Haydn Juniper Brown Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots COACH Hickory Chestnut Soft Shine Calf,Men's Shoe NikeLab Tiempo Vetta 840482-100,Womens Shoes COACH Jewels Black Soft Milled Leather,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes COACH Emerald Black Plaid Wool/Nappa,MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-007,Womens Boots Cole Haan Tali Grand Tall Boot 40 Extended Calf Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Cole Haan Pinch Weekender Peacoat Patent,NIKE AIR HUARACHE Hyper Pink/Medium Ash/Dark Ash/Dusty Cactus,Womens Shoes Cole Haan Jenni Ballet II Black Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots ECCO Touch 75 Chelsea Bootie Black,NIKE AIR ZOOM PEGASUS 31 Blue Graphite/Blue Lagoon/Clearwater,Womens Shoes ECCO Mobile III Casual Sneaker White,.

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