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Womens Boots ALDO Cireven Black Suede,adidas Originals Brion Track Top CP3521Womens Sandals ALDO Tiphanie Bluette,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes ALDO Forquer-U Gold,Ellesse Rimini Nylon Front Track Top CP3562Womens Boots Anne Klein Stoke Taupe Suede,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Anne Klein Kalene Pewter/Pewter Fabric,Ellesse Rimini Track Top CP3561Womens Shoes Anne Klein Expert Red Multi Floral,.

Womens Shoes Anne Klein Tapio Dark Orange Multi Synthetic,Nike Tribute Track Top CP3586Womens Shoes ASICS Gel-Zaraca 4 Purple/Silver/Flamingo,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Badgley Mischka Sirena Ivory Satin,Nike Tribute Track Top CP3579Womens Boots C Label Liberty-16 Wine,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes C Label Lychee-1 Silver,Converse Core Fleece Suit CP3591Womens Boots Calvin Klein Raylyn Brass,, too, that, after 2023, Womens Boots Calvin Klein Clancey Shadow Grey Kid Suede,Franklin & Marshall Crew Arch Logo Suit CP3617Womens Sandals Calvin Klein Sashia Black Matte Snake/Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Calvin Klein Jeans Opel Light Moss Vachetta Leather,Farah Drape High Desert Boot CP3743Womens Shoes Calvin Klein Leila Black Patent,.


What, then, will be the features of this growing consumer market? A Clarks Originals Desert Vulc Boot CP3739 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Calvin Klein Karel Indigo/Black Haircalf/Leather,Toms Classic Canvas Slip On Espadrille CP3803Womens Shoes Calvin Klein Gayle Black Liquid Patent,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals CARLOS by Carlos Santana Francis Leopard,Toms Classic Slip On Espadrille CP3806Womens Boots Clarks Delsie Stella Black Suede,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Clarks Merrian Lynn Black Leather,Toms University Slip On Espadrille CP3809Womens Sandals Clarks Hayla Flute Tan Leather,, argues the report,Womens Sandals Clarks Helio Float 4 Sand,Ellesse Pisa Small Logo Flip Flop CP3834Womens Shoes Clarks Charron Artic Grey Nubuck,.

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Womens Shoes Clarks Brielle Chanel Beige Synthetic,Birkenstock Arizona Sandal CP3819Womens Shoes Clarks Cala Dor Navy Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots COACH Holiday Chestnut Soft Shine Calf,Nike Solarsoft Thong II Flip Flop CP3863Womens Sandals COACH Caterine Natural,.

Crucially, Womens Shoes COACH Rhodelle Ivory Floral Canvas,Dr. Martens Smiths 4-Eye Shoe CP3905Womens Shoes COACH Lara Peacock Silk Nappa,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Cole Haan Rhinecliff Bootie Chestnut Leather,Clarks Originals Desert Vulc Low Shoe CP3891Womens Sandals Cole Haan Gillian Mid Wedge Ivory/Chestnut Stripe Lizard,.

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Finally, Womens Shoes Cole Haan Cary Black,Original Penguin Flava Suede Shoe CP3931Womens Shoes Cole Haan LunarGrand Wing Tip Stormcloud/Dark Silver,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Unisex Shoes Converse by John Varvatos All Star Ox Black,adidas Originals Superstar Foundation Trainer CP3966Womens Sandals ECCO Babett Sandal Strap Slide Moon Rock/Moon Rock,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes ECCO Bluma Summer Ballerina Chili Red,adidas Originals Gazelle Indoor Trainer CP3981Womens Shoes ECCO Sport Biom Trail Sport Black/Aquatic/Grape,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals GUESS Guavva Tan 1,adidas Originals Busenitz Trainer CP4026Womens Shoes GUESS Heya Blue Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Naturalizer Ballona Taupe Smooth,adidas Originals San Remo Trainer CP4061Womens Boots Naturalizer Jaycee Wide Calf Banana Bread,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Naturalizer Network Ocean Blue Leather,adidas Originals Gazelle Indoor Trainer CP4070Womens Shoes Naturalizer Taylor Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes New Balance W890V5 Purple/Grey,adidas Originals Los Angeles Trainer CP4115Womens Shoes New Balance X20v4 - Training Blue/Pink,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Nike Flex Fury Dove Grey/Fuchsia Glow/Bold Berry/White,adidas Originals Superstar RT Trainer CP4142Womens Shoes Nike Air Zoom Pegasus 32 Flash Noble Purple/Vivid Purple/Copa/Reflect Silver,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Nike Flex 2015 RUN Pure Platinum/Voltage Green/Hyper Pink/Metallic Hematite,Armani Jeans High Top Trainer CP4188Womens Sandals PATRIZIA Vaciller Red,