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Womens Boots ALDO Genn Taupe,adidas Originals Supercolor Track Top CP3516Womens Boots ALDO Cirede Black Nubuck,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes ALDO Elza Khaki,Condemned Nation Cliffe Roses Print Track Top CP3539Womens Shoes ALDO Haollan Black/White,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Anne Klein Halina Pewter/Pewter Synthetic,Creative Recreation Maripoza Poly Track Top CP3541Womens Shoes Anne Klein Octavie Silver Leather,.

Womens Shoes Anne Klein Jarry Gold Sparkle,Nike Tribute Track Top CP3583Womens Shoes Anne Klein AKFinale Black/Natural/Leopard,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Badgley Mischka Jude Black/Grey Calf Hair/Leather,Ellesse Fonda Poly Track Top CP3567Womens Boots C Label Sandra-7 Tan,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals C Label Kona-3 Yellow,Pretty Green Forthsea Paisley Track Top CP3588Womens Shoes C Label Liberty-13 Red,, too, that, after 2023, Womens Boots Calvin Klein Jeans Cassey Espresso/Dark Brown Black Waxy Linen/Leather,adidas Originals Sport Fleece Suit CP3590Womens Sandals Calvin Klein Meville Sahara Blush Patent,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Calvin Klein Diema Metallic Snake Bronze,Franklin & Marshall Arch Logo Suit CP3615Womens Shoes Calvin Klein Nadine Cranberry Microsuede,.

What, then, will be the features of this growing consumer market? A Timberland Euro Sprint Hiker Boot CP3754 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Calvin Klein Anabelle Black Patent,Timberland Earthkeepers 2.0 Chukka Boot CP3758Womens Boots CARLOS by Carlos Santana Havana Wide Shaft Cognac,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals CARLOS by Carlos Santana Melinda Black Leopard,Toms Classic Canvas Slip On Espadrille CP3803Womens Boots Clarks Purity Frost Black Suede,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Clarks Fianna Holly Brown Leather,Flossy Mens Plimsole CP3795Womens Sandals Clarks Un Ames Bronze Leather,, argues the report,Womens Sandals Clarks Helio Float 4 Fuchia,Flossy Sax Mesh Plimsole CP3800Womens Shoes Clarks Charron Myrtle Black Synthetic,.

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Womens Shoes Clarks Glick Avalee Black Leather/Printed Haircalf,Ellesse Navona Full Logo Flip Flop CP3835Womens Shoes Clarks Corabeth Abby Champagne Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots COACH Sage Black Rubber,Nike Benassi Solar Slide 2 Sandal CP3858Womens Sandals COACH Barkley Carmine Suede,.

Crucially, Womens Shoes COACH Teddie Bronze,Hugo Boss Losti Flip Flop CP3852Womens Shoes COACH Chrissy Plum/Plum,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Cole Haan Callie Slip On Shearling Waterproof Chestnut Shearling,Clear Weather Lakota Canvas Shoe CP3899Womens Sandals Cole Haan Effie Jewel Sandal CH Gunmetal,.

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Finally, Womens Shoes Cole Haan Bethany Open Toe Sling Maple Sugar,Kickers Kick Low Core Shoe CP3918Womens Shoes Cole Haan Elsie Logo Wedge II Blazer Blue WP Patent,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Unisex Shoes Converse Deck Star '70 Slip Black/White/Egret,adidas Originals ZX Flux Trainer CP3962Womens Sandals ECCO Touch 25 Slide Moon Rock,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes ECCO Cayla Tie Mocha/Coffee,adidas Originals ZX Flux Trainer CP4007Womens Shoes ECCO CS14 Casual Sneaker Black/Black/Black/Dark Shale Metallic,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots GUESS Tafn Wide Calf Brown Nappa PU,adidas Originals Racer Lite Trainer CP3983Womens Shoes GUESS Etten Silver Glitter,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Hunter Original Short Thundercloud,adidas Originals Superstar Snake Pack Trainer CP4048Womens Boots Naturalizer Trust Dark Taupe Smooth,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Naturalizer Gail Ginger Snap,adidas Originals Los Angeles Trainer CP4095Womens Shoes Naturalizer Valerie Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes New Balance WMD800v3 Blue/Bright Cherry,adidas Originals Los Angeles Trainer CP4111Womens Shoes New Balance Pacev1 Black/Hi-Lite,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Nike Flex Fury Pink Pow/Liquid Lime/Volt/Black,adidas Originals Superstar Camo 15 Trainer CP4158Womens Shoes Nike Flex Flury Game Royal/Green Glow/Menta/White,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Nike Free 5.0 TR Fit 5 PRT Racer Blue/Black/White/Bright Crimson,adidas Originals ZX Flux Trainer CP4165Womens Boots PATRIZIA Crave Black,