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Womens Shoes Aerosoles Rotmail Dark Tan Snake,Good For Nothing Splatter Swim Short CP2312Womens Boots ALDO Yolandah Black Leather,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Boots ALDO Realla Black Multi,The North Face Classic Swim Short CP2344Womens Shoes ALDO Ramiya Oxblood,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Boots Anne Klein Callforth Pony Brown Leather,UCLA Piped Swim Short CP2347Womens Shoes Anne Klein Petrica Light Pink Leather,.

Womens Shoes Anne Klein Buttons Green Palm Print,Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2329Womens Shoes Anne Klein Able Red,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes ASICS Patriot 8 Silver Grey/Flash Coral/Black,Sik Silk Retro Swim Short CP2342Womens Shoes Badgley Mischka Gardenia II Platino Metallic Suede,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Boots C Label Liberty-16 Wine,adidas Originals Itasca Track Top CP3524Womens Sandals C Label Rollin-14 Camel,, too, that, after 2023, Womens Boots Calvin Klein Keana Dark Red Leather,Ellesse Milan Track Top CP3544Womens Boots Calvin Klein Jeans Tanya Black/Natural,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Calvin Klein Swift White/Silver Synthetic,Ellesse Petrella Track Top CP3549Womens Shoes Calvin Klein Gayle Vapor Kid,.


What, then, will be the features of this growing consumer market? A Nike Tribute Track Top CP3583 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Calvin Klein Cadence Black Patent/Stretch,Nike Tribute Track Top CP3585Womens Shoes Calvin Klein Calida Deep Navy Kid Suede/Patent,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots CARLOS by Carlos Santana Whitney Wide Shaft Boot Whitney Black,Nike Tribute Track Top CP3581Womens Sandals CARLOS by Carlos Santana Finesse Fuchsia,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Clarks Malia Poplar A - Wide Shaft Brown Leather,Franklin & Marshall Arch Logo Suit CP3616Womens Sandals Clarks Un Verlee Black Patent Leather,, argues the report,Womens Sandals Clarks InMotion Sail Denim,H By Hudson Houghton Desert Boot CP3745Womens Sandals Clarks Helio Float 4 Brown Suede,.

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Womens Shoes Clarks Florine Portia Beige Leather,Timberland 6 Inch Cupsole Boot CP3762Womens Shoes Clarks Everlay Iris Brown Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots COACH Urban Hiker Chalk,Timberland 6 Inch Premium Boot CP3767Womens Sandals COACH Cottage Platinum Metallic Tumbled,.

Crucially, Womens Shoes COACH Bowery Chalk/Black Snake/Matte Calf,Flossy Sax Mesh Plimsole CP3800Womens Shoes COACH Erica Black Box Calf,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Slippers COACH Antonia Black/Black/Suede/Curly Shearing,Lacoste Frasier Slide Sandal CP3855Womens Boots Cole Haan Tali Luxe Boot 40 Stormcloud Suede,.

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Finally, Womens Shoes Cole Haan Bethany Open Toe Wedge Maple Sugar Patent,Clear Weather One-O-One Shoe CP3896Womens Shoes Cole Haan Zerogrand Slip-On Sneaker Silver Mesh/Vapor Grey/Sunray,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Cole Haan Tali Grand Lace Wedge 40 Coral Haze Perf,Armani Jeans Suede Loafer CP3872Womens Boots ECCO Touch 55 Mid Cut Bootie Moon Rock/Warm Grey,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals ECCO Babette Sandal T-Strap Black Feather,Kickers Kick Hi Core Shoe CP3917Womens Shoes ECCO Auckland Loafer Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes ECCO Sport Yura GTX Black/Moon,adidas Originals ZX Flux Trainer CP3960Womens Sandals GUESS Davanda Black Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes GUESS Maadet Gold,adidas Originals Superstar Foundation Trainer CP3968Womens Boots Naturalizer Johanna Banana Bread,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Naturalizer Finale Spring Denim Leather,adidas Originals Racer Lite Print Trainer CP4013Womens Shoes Naturalizer Saban Caravan Sand Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Naturalizer Joyce Black Leather,adidas Originals Campus 80's Japan Pack Vintage Trainer CP4056Womens Shoes New Balance WX813v3 Pink,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes New Balance Classics CW620 Black/Pink Suede/Mesh,adidas Originals Samba Trainer CP4074Womens Shoes Nike Juvenate Total Orange/White/Laser Orange,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Nike Mini Sneaker Lace Canvas White/Black/Wolf Grey/White,adidas Originals Los Angeles Trainer CP4113Womens Shoes Nike Golf Lunaradapt Jade Stone/Blue Lagoon/Flash Lime,