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Womens Shoes Aerosoles Solsa Dance Bone,Condemned Nation Primo Swim Short CP2299Womens Boots ALDO Paleven Black Microsuede,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Boots ALDO Bergson Black Leather,Condemned Nation Sulcis Short CP2301Womens Shoes ALDO Uneasien Black Leather,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Boots Anne Klein AKKacey Wide Calf Black Leather,Good For Nothing Print Swin Shorts CP2314Womens Boots Anne Klein Yeppy Black Fabric,.

Womens Shoes Anne Klein Octavie Pewter Leather,Henri Lloyd Brixham Swim Short CP2316Womens Shoes Anne Klein Yahaira Tweed Fabric,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes ASICS Gel-Cumulus 16 Black/Onyx/Silver,Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2327Womens Shoes Badgley Mischka Blossom Pink Satin/Silk,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Boots C Label Sandra-7 Tan,Luke 1977 Molby Swim Short CP2321Womens Sandals C Label Adler-14 Blue,, too, that, after 2023, Womens Shoes C Label Rome-1 Brown,adidas Originals Essentials Superstar Track Top CP3513Womens Boots Calvin Klein Berrie Black Gibson Oil Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Calvin Klein Lorren Pewter Leather,adidas Originals Chaos Track Top CP3536Womens Shoes Calvin Klein Diema Black Leather,.


What, then, will be the features of this growing consumer market? A Alessandro Zavetti Picentini Track Top CP3537 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Calvin Klein Neive Winter Taupe Kid Suede/Patent,Ellesse Rimini Nylon Front Track Top CP3562Womens Shoes Calvin Klein Gayle Black/White Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Calvin Klein Collection Ruby Bis Pumice,Nike Tribute Track Top CP3585Womens Sandals CARLOS by Carlos Santana Sunset Gold,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Clarks Volara Melody Black Leather,EA7 Core ID Cotton Tracksuit CP3599Womens Sandals Clarks Tresca Curve Navy Synthetic,, argues the report,Womens Sandals Clarks Hayla Glacier Black Leather,Ellesse Rimini Track Top CP3560Womens Sandals Clarks Hayla Young White,.

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Womens Shoes Clarks Arbor Opal Grey,Clarks Originals Desert Boot CP3735Womens Shoes Clarks Carousel Ride Black Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Clarks Cala Dor Navy Leather,Timberland Earthkeepers Groveton Alpine Hiker Boot CP3760Womens Boots COACH Hickory Black Soft Shine Calf,.

Crucially, Womens Sandals COACH Jolene Black/Brown/Bronze,Timberland Adventure 2.0 Cupsole Boot CP3776Womens Shoes COACH Arlene True Red Suede Driver,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes COACH Bowery Stone/Stone Lamb Skin/Patent,Flossy Sax Mesh Plimsole CP3801Womens Boots Cole Haan Hemlock Boot Black Leather,.

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Finally, Womens Shoes Cole Haan Bethany Pump 85 Black Patent,Nike Celso Thong Plus Sandal CP3861Womens Shoes Cole Haan Pinch Weekender Black Canvas,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Cole Haan Viveca Blazer Blue Suede,Clae Hooper Suede Shoe CP3878Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Studded Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals ECCO Touch 45 Wedge Black,Farah Form Hi Shoe CP3912Womens Shoes ECCO Osan Loafer Lava,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes ECCO Golf Street EVO One Sport White/Mineral,Lacoste Keellson 3 Boat Shoe CP3919Womens Sandals GUESS Sechi Navy,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes GUESS Annalie Gold Leather,adidas Originals ZX Flux Print Trainer CP3963Womens Boots Naturalizer Jakes Wide Shaft Boot Black Wide Shaft Smooth,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Naturalizer Riley Saddle Tan Leather,adidas Originals Racer Lite Trainer CP3970Womens Shoes Naturalizer Kelly Spring Denim Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Naturalizer Freeda Black Tooled Leather,adidas Originals ZX Flux Slip On Trainer CP4036Womens Shoes New Balance WXC5000v1 Spike Blue/Orange,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Nike LunarGlide 6 Black/Pure Platinum/Cool Grey/White,adidas Originals Ultra Boost Trainer CP4059Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe Fuchsia Glow/Fuchsia Flash/Hot Lava/White,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Nike Free 5.0 Print Blue Lagoon/Green Glow/White/Black,adidas Originals Los Angeles Trainer CP4108Womens Shoes Nike Golf Lunar Control Pure Platinum/Pink Pow/Classic Charcoal,