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Womens Shoes ECCO Sculptured 75 T-Strap Black/Black,Womens Sandals Calvin Klein Lorren Warm GoldWomens Shoes ECCO Golf Biom Hybrid Black/Turquoise,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes GUESS Ara Orange Suede,Womens Sandals Calvin Klein Lucette Cocoon PatentWomens Shoes GUESS Heya Black Suede,.

Womens Boots Hunter Original Back Adjustable Umber/Iron Oxide,Womens Sandals Calvin Klein Lucette Dusty Pink PatentWomens Boots Naturalizer Josette Black/Banana Bread Leather,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals Naturalizer Wyonna Tender Taupe Gore/Smooth,Womens Sandals Calvin Klein Niobe Silver Metallic Box/LeatherWomens Sandals Naturalizer Donna Nickel Alloy Metallic Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Naturalizer Verra Black Leather/Printed Iguana,Womens Shoes Calvin Klein Valery Black MicrosuedeWomens Shoes Naturalizer Kana Tan Leather,, too, that, after 2023, Womens Shoes New Balance WC1005 Black/Pink,Womens Sandals Calvin Klein Jeans Lila Light Moss LeatherWomens Shoes New Balance WT610v4 Thunder/Pink Zing,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes New Balance WX20v5 Navy/Light Blue,Womens Sandals Calvin Klein Jeans Lila Black LeatherWomens Shoes Nike Cheer Compete White/White/Pure Platinum,.


What, then, will be the features of this growing consumer market? A Womens Shoes Calvin Klein Neoli Black Cow Roma delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Nike Flex Fury Pink Pow/Liquid Lime/Volt/Black,Womens Shoes Calvin Klein Nina Black Scuba/S NappaWomens Shoes Nike Zoom Fit Volt/Dark Grey/White/Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Nike In-Season TR 5 Deep Royal Blue/Fuchsia Glow/Blue Lagoon/White,Womens Shoes Calvin Klein Lucette Klein Blue ToscanoWomens Shoes Nike Air Max Tailwind 8 Racer Blue/Chalk Blue/Hyper Orange/Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals PATRIZIA Extravagant White,Womens Shoes Calvin Klein Paulette Black Kid SuedeWomens Sandals PATRIZIA Evangeline White,, argues the report,Womens Shoes PATRIZIA Grandview Black,Womens Shoes Calvin Klein Garda Lipstick Red PatentWomens Shoes PUMA Match Lo Basic Sports Black/Black,.

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Crucially, Womens Boots Sam Edelman Alyssa Black Suede,Womens Shoes Calvin Klein Cecily Pewter Saffiano LeatherWomens Sandals Sam Edelman Clay Saddle/Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Sam Edelman Cairo Black Velour Suede Leather,Womens Shoes Calvin Klein Gailia Graphite Metallic Grain LeatherWomens Shoes Sam Edelman Ocie Modern Ivory/Black Modena Calf Leather/Atanado Leather,.

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Finally, Unisex Shoes Superga 2750 Cotu Classic Chalky Pink,Womens Shoes Calvin Klein Harlin Black Kid SuedeWomens Boots Timberland Bethel Heights All Fit Tall Boot Dark Brown Euroveg/Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots UGG Cambridge Chestnut,Womens Shoes Calvin Klein Patna Dancer Pink/Jazzberry LeatherWomens Boots UGG Kiings Black Leather/Suede,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots UGG Classic Short Flora Perf Chestnut Water Resistant Suede,Womens Shoes Calvin Klein Tanita Black Leather/SuedeWomens Sandals UGG Jazmine Mar Chocolate Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Slippers UGG Dreams Gold Hearts,Womens Sandals CARLOS by Carlos Santana Tender Taupe PUWomens Boots Vaneli Raysel Mouse Nival Suede/Tmoro Elasticized Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Vaneli Kiliana Black Krinkle Patent/Gunmetal Buckle,Womens Boots CARLOS by Carlos Santana Hamilton BlackWomens Shoes Vaneli Charlisa T.Moro Suede/Mtch Elastic,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Vaneli Dina Black Ecco Suede,Womens Sandals CARLOS by Carlos Santana Trista WatermelonWomens Shoes Vaneli Johanna Navy Suede,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Vaneli Soraya Black Suede,Womens Boots Clarks Tamryn Season Black LeatherMen's Portland Trail Blazers Ultimate Long Sleeve Hoodie,.

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