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Womens Shoes Aerosoles A2 by Aerosoles Kaleidescope Nude Patent,Nike Kids Jr Hypervenom Pro TF Soccer Wolf Grey/White/Total Orange UK#N5-9458Womens Shoes Aerosoles Big Ben Light Pink Patent,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Boots ALDO Lyttle Khaki,Creative Recreation Toluca Swim Short CP2304Womens Sandals ALDO Jakki Rust,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes ALDO Russella Black Leather,Asylum Wera Short CP2287Womens Boots Anne Klein Kahlan Wide Dark Brown Multi Wide Leather,.

Womens Shoes Anne Klein Rushour Navy Fabric,Condemned Nation Primo Swim Short CP2299Womens Shoes Anne Klein Weekend Black/Grey,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Anne Klein Tallula Black Multi Fabric,Franklin & Marshall Print Swim Short CP2311Womens Sandals Badgley Mischka Clear Silver,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Badgley Mischka Aware Gold Glitter,Native Youth Ditsy Floral Swim Short CP2324Womens Boots C Label Binky-2 Grey,, too, that, after 2023, Womens Shoes C Label Caito Natural,Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2328Womens Shoes C Label Clower-3 Dark Teal,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals Calvin Klein Prina Black Baby Python,Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2331Womens Shoes Calvin Klein Gayle Vapor Naked Snake,.


What, then, will be the features of this growing consumer market? A adidas Originals Superstar Track Top CP3514 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Calvin Klein Gilia Greige Kid Skin,Ellesse Orbital Track Top CP3556Womens Shoes Calvin Klein Whinnie Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Calvin Klein Ginnie Black/Marine Leather/Patent,Creative Recreation Maripoza Poly Track Top CP3541Womens Boots CARLOS by Carlos Santana Helene Merlot,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes CARLOS by Carlos Santana Ballari Sand Beige,EA7 Visibility Poly Tracksuit CP3594Womens Boots Clarks Marquette Wish Black Leather,, argues the report,Womens Sandals Clarks Taline Trim White Leather,Nike Tribute Track Top CP3579Womens Sandals Clarks Leisa Broach Black,.

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Womens Shoes Clarks Concert Band Burgundy Patent,Franklin & Marshall Seal Script Fleece Suit CP3612Womens Shoes Clarks Dalhart Sorbet Black Suede,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Clarks Keesha Luca Nude Leather,Timberland Euro Sprint Tree Boot CP3755Womens Boots COACH Urban Hiker Orange/Orange Shearling,.

Crucially, Womens Sandals COACH Jolene Black/Brown/Chalk,Timberland City Shuffler Chukka Boot CP3773Womens Shoes COACH Arlene Saddle Pebble Grain Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes COACH Emerald Black/Smoke/Black,Flossy Mens Plimsole CP3795Womens Boots Cole Haan Callie Slip On Shearling Waterproof Black Shearling,.

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Finally, Womens Shoes Cole Haan Juliana Low Sling 45 Black/Black Lizard Print,Nike Celso Thong Flip Flop CP3856Womens Shoes Cole Haan Bethany Open Toe Sling Maple Sugar,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Cole Haan Jenni Ballet II Maple Sugar Leather,Hugo Boss Losti Flip Flop CP3851Unisex Shoes Converse Weapon Mid White/Red/Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots ECCO Saunter Chelsea Bootie Warm Grey,Clarks Originals Wallabee Tumbled Leather Shoe CP3889Womens Shoes ECCO Babett Premium Tie Black/Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes ECCO Golf Classic Golf Hybrid White/Trooper,Farah Form Hi Shoe CP3911Womens Boots GUESS Cayena Black Leather,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes GUESS Laceyy Gray Fabric,adidas Originals Energy Boost 2 ESM Trainer CP3958Womens Boots Hunter Original Refined Gloss Thundercloud,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Naturalizer Allison Bridal Brown Leather/Suede,adidas Originals Racer Lite Trainer CP3984Womens Sandals Naturalizer Cadie Black Smooth,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Naturalizer Saban Sailboat Turquoise Leather,adidas Originals Superstar SuperColor Trainer CP4010Womens Shoes New Balance Fresh Foam Zante Grey/Pink,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Nike Genicco White/Hyper Punch/Wolf Grey/Bright Mango,adidas Originals Hamburg Trainer CP4046Womens Shoes Nike Free 5.0 V4 White/Pure Platinum,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Nike Air Zoom Pegasus 32 Flash Noble Purple/Vivid Purple/Copa/Reflect Silver,adidas Originals Gazelle OG Trainer CP4064Womens Shoes Nike Air Zoom Elite 8 Hyper Orange/Opti Yellow/Light Voltage Yellow II/Black,