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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes GUESS Babbitt Black,Womens Shoes Calvin Klein Gradyn White Graphic LeatherWomens Boots Naturalizer Byron Black Smooth,.
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What, then, will be the features of this growing consumer market? A Womens Shoes Calvin Klein Gayle Dark Cherry Liquid Patent delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Nike Free Cross Compete Soar/Volt/Black/White,Womens Shoes Calvin Klein Kena Black Microsuede/ElasticWomens Shoes Nike FS Lite Run 3 Cool Grey/Fuchsia Glow/White/Copa,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Nike Golf Lunar Embellish Black/Metallic Cool Grey/White,Womens Shoes Calvin Klein Gayle Sandstorm LeatherWomens Boots PATRIZIA Softcover Black,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals PATRIZIA Kochi Gold,Womens Shoes Calvin Klein Coreene Shadow Grey Suede/Liquid PatentWomens Shoes PATRIZIA Senetti Beige,, argues the report,Womens Shoes PUMA Suede Classic Matt & Shine Black/Steel Gray,Womens Shoes Calvin Klein Nasha CocoonWomens Shoes PUMA Golf Sunnylite Mesh White/Omphalodes/Ultramarine,.
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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots UGG Abree Short Rust,Womens Sandals CARLOS by Carlos Santana Finesse FuchsiaWomens Slippers UGG Dreams Grey Sequin Skulls,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots Vaneli Reagan T.Moro Suede/Matching Elastic,Womens Shoes CARLOS by Carlos Santana Loral Black/MustangWomens Sandals Vaneli Martey Black Pesca Fabric/Black Mag Patent/Gunmetal Buckle,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Womens Shoes Vaneli Milka Black Nappa/Pewter Chain,Womens Boots Clarks Mariella Busby Dark Tan LeatherWomens Shoes Vaneli Marga Navy Suede/Navy Nappa,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Vaneli Morgan Black Suede/Black Nappa,Womens Boots Clarks Volara Melody Rust LeatherWomens Shoes Vaneli Tany Ecru Mag Patent,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women's Studio Zebra Three-Quarter Tights,Womens Boots Clarks Un Arlyn Dark Brown LeatherNike Tech Fleece,.