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Womens Shoes ECCO Sport Arizona Tie Shadow White/Pagoda Blue,Womens Shoes Calvin Klein Gerarda Dark Gold Metal StingrayWomens Sandals GUESS Dola Floral Fabric,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Boots Naturalizer Cassidy Black Leather,Womens Shoes Calvin Klein Lynsey Cameo Rose PatentWomens Boots Naturalizer Joan Antiba Green Leather,.

Womens Boots Naturalizer Josephine Wide Calf Banana Bread,Womens Shoes Calvin Klein Leila Black PatentWomens Sandals Naturalizer Orrin Mid Brown Leather,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Naturalizer Narlene White Printed Iguana,Womens Shoes Calvin Klein Genavee Greige LeatherWomens Shoes Naturalizer Kaster Wine Suede,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes New Balance WW999 Grey,Womens Shoes Calvin Klein Gayle Dark Red Kid SuedeWomens Shoes New Balance W870v4 White/Red,, too, that, after 2023, Womens Shoes New Balance WC996v2 Seaglass,Womens Shoes Calvin Klein Cadence Shadow Grey Patent/StretchWomens Shoes New Balance Classics 515 - Polo Teal,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Nike Free 5.0 V4 Pure Platinum/White/White,Womens Shoes Calvin Klein Cecily Pewter Saffiano LeatherWomens Shoes Nike Free 5.0 Deep Royal Blue/Fuchsia Flash/Club Pink/Fuchsia Glow,.


What, then, will be the features of this growing consumer market? A Womens Shoes Calvin Klein Coreene Shadow Grey Suede/Liquid Patent delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Nike Flex 2015 RN Vivid Purple/Hot Lava/Bright Crimson/Black,Womens Shoes Calvin Klein Anabelle Platinum White Leather/PatentWomens Shoes Nike Core Motion TR 2 Mesh Ocean Fog/Blue Grey/White/Metallic Platinum,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots PATRIZIA Highness Black,Womens Shoes Calvin Klein Mayra Espresso Metallic LeatherWomens Sandals PATRIZIA Extravagant Blue,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals PATRIZIA Kochi White,Womens Shoes Calvin Klein Laine Cameo RoseUnisex Shoes PUMA Liga Suede Classic Darm Denim/White,, argues the report,Womens Shoes PUMA Pulse XT Knit Astral Aura/Bleached Denim,Womens Shoes Calvin Klein Esme Pale BlushWomens Shoes Reebok Work 'N Cushion KC Black 1,.

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Crucially, Womens Sandals Sam Edelman Eleanor Silver Glitz,Womens Boots CARLOS by Carlos Santana Lansing BlackWomens Shoes Sam Edelman Scotti Platino,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Sam Edelman Delilah Black Ivory,Womens Boots CARLOS by Carlos Santana Loretta BlackWomens Shoes Saucony Lancer Blue/Yellow,.

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Finally, Womens Shoes Timberland Earthkeepers Hookset Handcrafted Oxford Slate Blue,Womens Sandals CARLOS by Carlos Santana Siena TaupeWomens Boots UGG Myrna Black Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots UGG Emalie Black Leather,Womens Boots Clarks Tamryn Season Black LeatherWomens Boots UGG Renatta Stout,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes UGG Tomi Black Leather 1,Womens Boots Clarks Plaza Steer - Wide Shaft Black LeatherWomens Slippers UGG Aira Serape Skyline Jacquard,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Vaneli Miriam Coral,Womens Boots Clarks Rosepoint Bell Grey SuedeWomens Sandals Vaneli Baina Red Ecco Nappa,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Vaneli Melea Cognac Fodeo Print (Leopard),Womens Boots Clarks Fernwood Lake Black Combination LeatherWomens Shoes Vaneli Melore Pudding Quilted Nappa/Black Nappa/Match Elastic,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Vaneli Garim Navy Nappa/Navy Patent,Womens Boots Clarks Phenia Desert Black NubuckUnisex Shoes Vans SK8-Hi MTE (MTE) Pendleton/Tribal/Asphalt,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Elite Hooded Shooter,Womens Boots Clarks Merrian Lynn Black LeatherWomen’s Swagger Top,.

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