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adidas Originals Essential Superstar Short CP2062,Adidas Supernova Boost Glide 7 Womens Black/Flash Orange Running Shoes V18602Jack & Jones Houston Fleece Short CP2156,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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The North Face GTD Running 7inch Short CP2208,Adidas Adilette Supercloud Plus Womens Black/Halo/White Slippers V20048Sik Silk Retro Swim Short CP2336,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Creative Recreation Lincoln Track Top CP3542,Adidas Vigor 6 Tr Womens Shock Mint/White/Shock Red Running Shoes V74692Clarks Originals Desert Boot CP3736,.

Havaianas Team Flip Flop CP3843,Adidas Vigor 6 Tr Womens Frozen Yellow/Silver Metallic/Frozen Green Running Shoes V54234Clear Weather Lakota Canvas Shoe CP3900,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). adidas Originals Powerphase Trainer CP3994,Adidas Supernova Sequence 6 Womens Bahia Pink/White/Black Running Shoes V11672adidas Originals Superstar Snake Pack Trainer CP4048,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, adidas Originals Superstar Vulcanised ADV Trainer CP4125,Adidas Supernova Sequence 8 Womens Solid Grey/Solid Grey/Sun Glow Running Shoes V78797Asics GT-II Suede Trainer CP4201,, too, that, after 2023, Converse Chuck Taylor All Star Asylum Ox Trainer CP4287,Adidas Barricade 2015 Womens Light Flash Yellow/Black Tennis Shoes V61107Creative Recreation Cesario Low XVI Canvas Trainer CP4334,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Cruyff Vanenburg X-LITE Trainer CP4420,Adidas X 15.3 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91330Lacoste L.andsailing SPM Trainer CP4515,.


What, then, will be the features of this growing consumer market? A Adidas Adizero Ubersonic Womens Frozen Yellow/White Tennis Shoes V54279 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Zoom Stefan Janoski Trainer CP4592,Adidas Gymbreaker Bounce Trainer Womens Black/Halo Pink Training Shoes V19923Nike Air Max 90 Ultra Breathe Trainer CP4689,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Force 1 Trainer CP4807,Nike Air Huarache Run Ultra Womens Hyper Turquoise/White Running Shoes V59335Nike Air Max 95 Trainer CP4864,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Ralph Lauren Polo Churston Canvas Trainer CP4945,Nike Air Max Dynasty Womens Black/Hyper Violet/Urban Lilac Running Shoes V21027Toms Viaje Sneaker CP5051,, argues the report,Y3 Vern EQT Trainer CP5120,Nike Air Max Sequent Womens Fuchsia Glow/Hyper Orange/Vivid Purple/Black Running Shoes V54286Flossy Womens Plimsole CP5197,.

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Womens Shoes adidas Barricade Court White/Onix/Clear Onix,Nike Air Max 1 Womens Mulberry/Purple Dusk/White/Mulberry Running Shoes V65579Womens Shoes adidas Energy Boost ESM Bold Pink/Frozen Yellow,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes adidas Running Duramo 7 Flash Red/Midnight Indigo/Black,Nike Air Max 1 Ultra Womens Black/Anthracite/Black Running Shoes V13471Womens Boots Aerosoles Enamel Black Combo,.

Crucially, Womens Sandals Aerosoles Zenchilada Coral,Nike Air Max 90 Womens Pure Platinum/Black/Fiberglass Running Shoes V69591Womens Shoes Aerosoles Dimperial Dark Blue Patent,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots ALDO Desarea Black Patent,Nike Air Max 90 Womens String/Metallic Gold Green/Dark Storm/Silver Running Shoes V79320Womens Shoes ALDO Nean Silver,.

Finally, Womens Sandals Anne Klein Taree Gold Multi Fabric,Nike Air Max Thea Womens Radiant Emerald/Fiberglass Running Shoes V72097Womens Shoes Anne Klein Meg Wine Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes ASICS GEL-Flux 2 Electric Blue/White/Blue,Nike Air Zoom Vomero 11 Womens Cool Grey/Black/Hyper Orange/Optical Yellow Running Shoes V46502Womens Shoes Badgley Mischka Seduce Black Satin,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals C Label Mollini-25 Black,Nike Flex Fury 2 Womens Wolf Grey/Voltage Green/Dark Grey/Hyper Pink Running Shoes V99217Womens Boots Calvin Klein Keana Evergreen Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Calvin Klein Lorren Dark Gold Leather,Nike Free Rn Distance Womens Hyper Violet/Fierce Purple/Blue Lagoon/Blue Tint Running Shoes V59589Womens Shoes Calvin Klein Jacinda Black/Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Calvin Klein Zandra Black Patent,Nike Flyknit Lunar 3 Womens Copa/Blue Lagoon/Summit White/Black Running Shoes V47964Womens Shoes Calvin Klein Gerarda Deep Navy Patent,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots CARLOS by Carlos Santana Galina Doe,Nike Juvenate Womens Atomic Pink/Bright Crimson Running Shoes V11622Womens Boots Clarks Palma Rylie Black Suede,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Clarks Temira West Beige Leather,Nike Juvenate Womens Solar/White/Deep Royal Blue Running Shoes V78702Womens Sandals Clarks Aeron Logan Navy,.

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