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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes ECCO Auckland Loafer Black,adidas Originals Brion Track Top CP3520,Womens Shoes ECCO Sport Biom Grip Lite Plus Dark Shadow/Dark Shadow/Silver Pink Starship Yak/Suede/D,.

Womens Shoes GUESS Beccy Black Lace,Franklin & Marshall Seal Script Fleece Suit CP3612,Womens Shoes GUESS Honora Blue Fabric,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Boots Naturalizer Tandie Brown Smooth,Timberland 6 Inch Premium Waterproof Fabric Cuff Boot CP3765,Womens Sandals Naturalizer Cadie Black Smooth,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Naturalizer Joyce Classic Olive Suede,Havaianas Brasil Flip Flop CP3848,Womens Shoes New Balance WX813v3 Grey/Blue,, too, that, after 2023, Womens Shoes New Balance X711 - Cush+ Blue,Clae Strayhorn Leather Shoe CP3873,Womens Shoes Nike Free 5.0 V4 Dusty Cactus/Bleached Turquoise/White/Metallic Silver,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Nike Tri Fusion Run Dark Grey/Green Glow/Ghost Green/White,adidas Originals ZX Flux NPS Mid Trainer CP3964,Womens Shoes Nike Lunarglide 7 Sail/Chalk Blue/Pure Platinum/Black,.

What, then, will be the features of this growing consumer market? A adidas Originals ZX 8000 Boost Trainer CP4018, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots PATRIZIA Plush Black 1,adidas Originals Los Angeles Trainer CP4109,Womens Sandals PATRIZIA Funkia Bronze,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes PUMA Match Lo Basic Sports Black/Black,adidas Originals ZX Flux Trainer CP4164,Womens Shoes Reebok Z Fury Tempo Soft Black/Flat Grey/Magenta Pop/Solar Gold/White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Rocket Dog Dundee Black Sierras,Asics Gel-Lyte III Evo Trainer CP4218,Womens Shoes Rocket Dog Jams Black Coast,, argues the report,Womens Boots Sam Edelman Malone Deep Saddle (Rust),Cortica Epic Runner Trainer CP4311,Womens Shoes Sam Edelman Reece Black,.

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Crucially, Womens Boots UGG Classic Mini Serape Seal Twinface,Hugo Boss Victual Trainer CP4493,Womens Shoes UGG Karlina Geo Perf Black Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Vaneli Laban Black Suede/Mtch Zipper,Nike Paul Rodriguez CTD Trainer CP4606,Womens Sandals Vaneli Tallis Camel Darry Pearl Print,.

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Finally, Womens Shoes Vaneli Johanna Navy Suede,Nike Air Max 95 Ultra Jacquard Trainer CP4718,Unisex Shoes Vans Brigata (Suede) Windsor Wine/Plus,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Hurley One And Only Luxe Strap,Nike Air Force 1 '07 Suede Trainer CP4811,Nike Print,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Hooded Down Jacket,Nike Roshe LD-1000 Trainer CP4880,Women's Bird Tongue Label Tee,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Sequencials Climaheat High-Neck Tee,Puma Trinomic R698 Bright Trainer CP4926,Active Training Vent Stretch Woven Shorts,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. 2016 France Vapor Match Home,Supra Owen Trainer CP5021,Air Jordan,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Sport Essentials Mid Hoodie,Vans Old Skool Trainer CP5097,UK Sale Mens Nike Blazer Mens Shoes Grey White YBEjY5SJ,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Wholesale Trade Converse Classic All Star Hi-Top Azure Canvas Shoes k5oUlida,Timberland Womens 6 Inch Premium Boot CP5172,Authentic 6fyhk gatdch August Deals Nike Air Max 90 Womens White,.

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About this Special Report

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