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Womens Shoes COACH Olive Black Pebble Grain Leather,Good For Nothing Baychester Longline Bomber Jacket CP1400,Womens Boots Cole Haan Dorian Stretch Boot Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Sandals Cole Haan Arista Sandal Black/Ivory,Kings Will Dream Rycken Mottle Sleeve Varsity Jacket CP1432,Womens Shoes Cole Haan Bethany Open Toe Wedge Maple Sugar Patent,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Cole Haan Trillby Driver Ironstone,The North Face Glacier Delta Fleece Jacket CP1524,Womens Shoes Cole Haan Elsie Open Toe Wedge II Black Patent,.

Womens Boots ECCO Adel Mid Boot Espresso/Espresso,Condemned Nation Estaban Pu Panel Knit Top CP1786,Womens Shoes ECCO Touch 15 Bit Black/Warm Grey,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes ECCO CS14 Retro Sneaker Dark Shadow/Petal,Only & Sons Satre Slub Light Knit CP1841,Womens Shoes GUESS Kaesy Black Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes GUESS Eloy Floral Fabric,Ellesse Triester Poly Tape Short CP2133,Womens Boots Naturalizer Tanita Wide Calf Truffle Taupe Suede/Leather,, too, that, after 2023, Womens Sandals Naturalizer Daria White Smooth Leather,Nike Flow Short CP2185,Womens Shoes Naturalizer Intrigue Bridal Brown Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes New Balance W1260v4 Silver/Blue,Condemned Nation Radical Swim Short CP2298,Womens Shoes New Balance WX811 White/Grey,.


What, then, will be the features of this growing consumer market? A adidas Originals Superstar Track Top CP3511, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Nike Hyperdiamond Strike MTL Black/White,Franklin & Marshall Arch Logo Suit CP3607,Womens Shoes Nike Internationalist Black/Mulberry/Midnight Navy/String,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Nike Flex Supreme TR4 Racer Blue/Concord/Blue Tint/Volt,Clarks Originals Desert Vulc Boot CP3740,Womens Boots PATRIZIA Vigorous Taupe,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals PATRIZIA Celine Black,adidas Originals Adilette Trefoil Sandal CP3816,Womens Shoes PUMA Match Lo Canvas Sport Black/White/Patina Green,, argues the report,Womens Shoes Reebok Royal Nylon Black/Gravel,Armani Jeans Suede Loafer CP3872,Womens Boots Rocket Dog Palmetto Black Shaker,.

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Womens Shoes Rocket Dog Parton Navy Kyoto,adidas Originals Racer Lite EM Trainer CP4004,Womens Sandals Sam Edelman Ruth Black/Ivory,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Sam Edelman Bev Pewter,adidas Originals ZX Flux Print Trainer CP4029,Womens Shoes Saucony Guide 8 Blue/Navy/Coral,.

Crucially, Womens Shoes Superga 2750 Cotfanu Grafitti White/Black,adidas Originals Los Angeles Print Trainer CP4103,Womens Boots UGG Seldon Dark Chestnut Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots UGG Poppy Black Leather,Asics Gel-Lyte 111 Trainer CP4198,Womens Boots UGG Abree Short Nero,.

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Finally, Womens Sandals Vaneli Maslyn Black Mag Patent/Black Elastic,Creative Recreation Kaplan Perforated Trainer CP4338,Womens Sandals Vaneli Nelda Roccia Vero Print,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Vaneli Luella Black Mag Patent/Gunmetal Buckle,Cruyff Pelota 3D Trainer CP4393,Womens Shoes Vaneli Alisha Cuoio Nubia,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Pro Hyperstrong Slider 1.5,adidas Originals Tubular Geo Trainer CP4107,Hurley Supersuede Printed Beachrider,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Air Jordan Lite Fleece Sleeveless,New Balance M574 Reflective Trainer CP4552,Men's 03 Star Tee,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Air Jordan Flight,Nike Air Flight 89 Trainer CP4629,Nike 3" Pronto Essential,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike MM Fly Framing Block,Nike Jordan Son of Low 'Grey Mist' Trainer CP4675,Jordan OVO Velour,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Pro Hypercool Compression 3/4-Length,Nike Air Max 90 Ultra Breathe Trainer CP4773,Women's Workout 3/4 Tights,.

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About this Special Report

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