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Womens Sandals COACH Platt Saddle,Womens Shoes Aerosoles E Mail BlackWomens Sandals COACH Amel Rubber/Painted Gingham Poppy Pink/Poppy Pink,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Sandals COACH Caterine Platinum Metallic Tumbled,Womens Shoes Aerosoles Aribesque BlackWomens Shoes COACH Lara Gunmetal Studded,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes COACH Olive Metallic Cherry/Metallic Cross Grain Leather,Womens Shoes Aerosoles Gondola BrownWomens Boots Cole Haan Avalon Tall Boot Dark Chocolate,.

Womens Boots Cole Haan Callie Slip On Waterproof Blazer Blue Patent,Womens Sandals Aerosoles Plushed Metal Chamb Blue CombWomens Sandals Cole Haan Adrienne Wedge Chestnut,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Cole Haan Magnolia Skimmer Paloma Baby Haircalf,Womens Shoes Aerosoles Solsa Dance Gold MetallicWomens Shoes Cole Haan Zerogrand Slip-On Sneaker Blazer Blue/Black/Electra,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Cole Haan Zerogrand Wing Oxford Marlin Blue Suede,Womens Shoes Aerosoles Gondola Navy FabricWomens Shoes Cole Haan Antonia Open Toe Pump Silver/Gunmetal Glitter/Dark Silver Metallic,, too, that, after 2023, Unisex Shoes Converse Ctas Pro Ox Red/White/Black,Womens Shoes Aerosoles Big Ben Nude PatentWomens Boots ECCO Sculptured 75 Tall Boot Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals ECCO Sport Cruise Thong Sandal Dark Shadow/Concrete/Peppermint,Womens Shoes Aerosoles Dimperial BoneWomens Shoes ECCO Babett Clog Slip On Moon Rock/Moon Rock,.


What, then, will be the features of this growing consumer market? A Womens Shoes Aerosoles A2 by Aerosoles Lollipowp Bone Floral delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes ECCO Golf Biom Golf Hybrid White/Dynasty,Womens Shoes Aerosoles Deluxe BlackWomens Boots GUESS Adara Pewter Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes GUESS Ette Natural Patent,Womens Boots ALDO Desarea Black PatentWomens Boots Hunter Original Patent Pac Boot Bright Plum,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Hunter Original Back Adjustable Sunset/Tent Red,Womens Boots ALDO Ziawia BlackWomens Boots Naturalizer Allison Black Leather/Suede,, argues the report,Womens Sandals Naturalizer Cadie Bridal Brown Smooth,Womens Boots ALDO Balestreri NavyWomens Shoes Naturalizer Garrison Dark Venom/Bridal Brown Leather,.

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Womens Shoes New Balance WW812 Black,Womens Boots ALDO Ulycia BlackWomens Shoes New Balance Fresh Foam Boracay Black/Orange,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes New Balance WX811 Purple/White,Womens Boots ALDO Realla Black MultiWomens Shoes New Balance Classics 574 - Core Plus Blue/Pink,.

Crucially, Womens Shoes Nike Free 5.0 TR Fit 5 Wolf Grey/Volt/Black,Womens Sandals ALDO Napoleone Black LeatherWomens Shoes Nike Core Motion TR 2 Black/Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Nike DF Ballistec Advantage Midnight Fog/Phantom/Vivid Purple/Midnight Fog,Womens Sandals ALDO Scorzarolo Multi MetallicWomens Shoes Nike Tri Fusion Run Chalk Blue/Concord/Blue Tint/White,.

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Finally, Womens Sandals PATRIZIA Tahir Sky Blue,Womens Shoes ALDO Freddana BlackWomens Shoes PUMA evoSPEED 3.3 FG Wn's White/Snorkel Blue/Fluro Yellow,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes PUMA Pulse XT v2 Core White/Grey Violet,Womens Shoes ALDO Viadien KhakiWomens Shoes Reebok Sublite XT Cushion MT Black/Laser Red/White/Flat Grey,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Rocket Dog Howie Tan Spartan,Womens Boots Anne Klein Coldfeet Wide Dark Brown Leather/Dark Burnt SuedeWomens Shoes Rocket Dog Brasil Mocha Coast,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots Sam Edelman Joey Pure Gold,Womens Boots Anne Klein Kahlan Wide Black Multi Wide LeatherWomens Sandals Sam Edelman Eleanor Black Crepe,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Sam Edelman Dea Purple Rain,Womens Boots Anne Klein Joely Brilliant Suede/Sheep Nappa PUWomens Shoes Saucony Virrata 2 White/Purple/Citron,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Saucony Kinvara 6 Slime/Blue/Purple,Womens Sandals Anne Klein Larow Black/Black SyntheticWomens Boots Timberland Whittemore Chelsea Dark Brown Woodlands,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Timberland PRO Power Train Grey/Green,Womens Shoes Anne Klein AKPrisha Black TwinkleWomens Boots UGG Renatta Black,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes UGG Bridgen Black Leather,Womens Shoes Anne Klein Expert Red Multi FloralWomens Slippers UGG Mellie Black Water Resistant Suede,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals Vaneli Kendyl Black/White Zebra Hair Calf/Red Smack Met Patent,Womens Shoes Anne Klein Enticed Taupe FabricWomens Sandals Vaneli Mandy White Ecco Nappa,