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Nike Shox Vaeda Womens Wolf Grey/Vivid Pink/Black Running Shoes V99166,Jimmy Choo Wedges Women Coupon_930,Men's Nike Air Visi Pro VI White/Cool Grey/Black UK#N5-9218,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Kids Fusion Run 3 Lyon Blue/Poison Green/White/Metallic Silver UK#N5-9443,New Balance 373 Women Coupon_1413,Nike SB Kids Toki Low Canvas Black/White UK#N5-9583,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Armani Jeans All Over Print Wallet CP24,New Balance 574 Women Coupon_1443,Vans Boys Full Patch Hooded Top CP437,.

Creative Recreation Junior Kaplan Holographic Suede Trainer CP603,New Balance 996 Women Coupon_1534,Supra Junior Owen Reflective Trainer CP687,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Foray Assist Slim Fit Jean CP843,New Balance 574 Women Coupon_1511,Condemned Nation Beccles Hooded Top CP983,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Jack & Jones Rider Raised Print Hooded Top CP1089,New Balance Proct Women Coupon_1560,Antony Morato Mid Length Puffer Jacket CP1210,, too, that, after 2023, Criminal Damage Space Bomber Jacket CP1327,Nike Derrick Rose Men Coupon_1592,Kings Will Dream Rycken Mottle Sleeve Varsity Jacket CP1432,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Bellfield Albert Knit Jumper CP1778,Nike Kevin Durant Men Coupon_1729,Hawksworth Faris Chino Short CP2146,.


What, then, will be the features of this growing consumer market? A Nike Kevin Durant War Boots Men Coupon_1782, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Condemned Nation Sulcis Short CP2302,KD7 Emerald Green/Dark Emerald/Total Orange/Metallic Silver,Franklin & Marshall Seal Script Fleece Suit CP3613,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Hugo Boss Shoreline Water Sandal CP3849,Men's Baseball Cleat Nike Zoom Trout 3 Turf 844628-410,adidas Originals ZX Flux Trainer CP4006,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. adidas Originals Los Angeles Print Trainer CP4103,Men's Basketball Shoe Nike Zoom KD 9 843392-100,Asics Gel-Kayano EVO Trainer CP4240,, argues the report,Cruyff Technico Trainer CP4406,Men's Firm-Ground Soccer Cleat Nike Mercurial Superfly V FG 831940-003,Hugo Boss Victual Trainer CP4494,.

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Nike Air Max 1 Ultra Moire Trainer CP4623,Men's Golf Shoe Nike Lunar Control Vapor 849971-800,Nike Kobe X Elite High 'American' Trainer CP4799,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Ralph Lauren Polo Hanford Heather Ripstop Trainer CP4940,MEN'S NIKE AIR ZOOM ELITE 8 748588-603,Supra Noiz Trainer CP5037,.

Crucially, Timberland Womens Nellie Chukka Double Boot CP5175,Men's NIKE FREE 4.0 FLYKNIT 717075-008,Womens Shoes adidas Adizero Ubersonic Power Red/Solar Red/White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes adidas Running Springblade Drive 2 Clear Onix/Flash Red/Silver Metallic,Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-600,Womens Sandals Aerosoles Stone Plush White,.

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Finally, Womens Boots ALDO Etassi Rust,Men's Running Shoe Nike Flyknit Air Max 620469-408,Womens Boots Anne Klein Joetta Wide Calf Black Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Anne Klein AKEvolved Navy Reptile,Men's Running Shoe Nike LunarEpic Flyknit 818676-300,Womens Shoes Anne Klein AK7Macarena Navy Multi Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots C Label Cupcake-1 Ice,Men's Shoe Jordan B. Fly 881444-016,Womens Shoes C Label Tavi-1 Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Calvin Klein Sable Greige Cow Silk,Men's Shoe Jordan Super.Fly 4 PO 819163-004,Womens Shoes Calvin Klein Genavee Black Leather,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Calvin Klein Calida Dark Red Kid Suede/Patent,Men's Shoe Nike Air Max 2016 806771-008,Womens Sandals CARLOS by Carlos Santana Finesse Corfu Blue,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Clarks Gelata Italia Black Leather,Men's Shoe Nike Air Max BW Ultra Graphic 819520-006,Womens Sandals Clarks Breeze Mila White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Clarks Corabeth Abby Burgundy Leather,Men's Shoe Nike Air Zoom All Out Flyknit 844134-401,Womens Boots COACH Karson Black/Black Suede/Shearling,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes COACH Amber Black Cherry Calf Suede,Men's Shoe Nike Cortez Ultra BR 833128-001,Womens Boots Cole Haan Hemlock Boot Black Leather,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Cole Haan Air Tali OT Wedge 40 Punch Patent,Men's Shoe Nike Free Train Instinct 833274-860,Womens Shoes Cole Haan LunarGrand Wing Tip Black/Optic White Splatter,