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Nike Kids Alpha Strike 2 3/4 TD BG Football Sport Royal/Black/White UK#N5-9496,JORDAN FLIGHTFLEX Black/Black/Black,Abandon Ship Panel Full Zip Hooded Top CP933,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Criminal Damage Thorpe Full Zip Hooded Top CP1030,Men's Basketball Shoe Kobe XI Elite 822675-001,UCLA Shrader Tape Hooded Top CP1173,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Brave Soul Borwell Premium Bomber Jacket CP1277,Men's Basketball Shoe Nike Zoom HyperRev 2016 820224-414,Luke 1977 Jules Neoprene Puffer Jacket CP1443,.

The North Face La Paz Hooded Jacket CP1529,Men's Boot Nike Zoom Kynsi Jacquard Waterproof 806973-001,Condemned Nation Raleigh Short CP2105,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Original Penguin Mojo Chino Short CP2192,Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-411,Alessandro Zavetti Ernici Track Top CP3538,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Toms University Slip On Espadrille CP3807,Men's Nike Air Zoom Pegasus 31 652925-802,Lyle & Scott Connell Twill Shoe CP3926,, too, that, after 2023, adidas Originals Busenitz Trainer CP4041,Men's Lacrosse Clea Nike Vapor Speed 684837-180,Asics Gel-Lyte 111 Trainer CP4198,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Converse Chuck Taylor All Star MA-1 Zip Trainer CP4295,Men's Nike Shoe Flyknit Lunar 3 698181-011,Ellesse Pavia Cup Trainer CP4441,.


What, then, will be the features of this growing consumer market? A Men's Running Shoe Nike Air Max 2015 698902-407, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Max Thea Trainer CP4587,Men's Running Shoe Nike Air Zoom Vomero 10 717440-002,Nike Air Max 95 OG Trainer CP4716,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Flyknit Trainer Chukka FSB CP4854,Men's Running Shoe Nike LunarGlide 7 Flash 803566-400,Reebok NPC Vintage Trainer CP4983,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Y3 Desert Boost Trainer CP5130,Men's Shoe Air Jordan 5 Retro 136027-133,Womens Sandals adidas by Stella McCartney Diadophis Slide Core Black/Core Black/Pearl Grey,, argues the report,Womens Shoes adidas Originals Adria Lo W Black/White/Black,Men's Shoe Jordan Rising High 2 844065-607,Womens Boots Aerosoles A2 by Aerosoles Cinch of Luck Taupe Combo,.

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Womens Sandals Aerosoles Light N Sweet Brown,Men's Running Shoe Nike Air Zoom Elite 8 748588-003,Womens Shoes Aerosoles Brain Power Black Combo,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes ALDO Luveday Pewter,Men's Shoe Nike Air Max 90 Mid Winter 806808-600,Womens Boots Anne Klein Kahlan Wide Black Multi Wide Leather,.

Crucially, Womens Shoes Anne Klein Nowornever Black Fabric,Men's Shoe Nike Air Max Zero Breathe 903892-200,Womens Shoes Badgley Mischka Kassidy Platino Glitter/Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots C Label Topaz-3 Brown,Men's Shoe Nike Air Zoom Pegasus 92 844652-102,Womens Boots Calvin Klein Laneige Black Cow Silk,.

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Finally, Womens Shoes Calvin Klein Madigan Black Patent,Men's Shoe Nike LunarCharge Premium 923281-014,Womens Shoes Calvin Klein Ginnie Black/Soft White Leather/Muted Snake Print Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals CARLOS by Carlos Santana Tindra Pink,Men's Shoe Nike Roshe One Hyper Breathe 833125-401,Womens Sandals Clarks Nadene Lola Beige Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Clarks Brinkley Jazz Black,Men's Shoe Nike Zoom LeBron Soldier 9 FlyEase 846246-494,Womens Shoes Clarks Claribel Fame Taupe Nubuck,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots COACH Lori Fluorescent Green Shiny Rubber,Men's Tennis Shoe Nike Lunar Ballistec 1.5 705285-107,Womens Sandals COACH Pelican Chalk Shiny Jelly,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes COACH Olive Metallic Cherry/Metallic Cross Grain Leather,Men's Training Shoe Nike Train Quick 844406-107,Womens Sandals Cole Haan Arden High Wedge Sandstone,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Cole Haan Bowie Slip On Sneaker Zebra Print Haircalf/Black Suede,NIKE AIR FORCE 1 HIGH 07 Black/Dark Grey,Womens Shoes Cole Haan Cortland Detail Ballet II Black/Black Patent,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots ECCO Adel Tall Boot Black/Black,NIKE AIR ZOOM ELITE 7 White/Black/Poison Green,Womens Shoes ECCO Babett Maryjane Gravel Firefly,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes GUESS Aerra Natural,NIKE FLYKNIT LUNAR 3 Black/Midnight Fog/Wolf Grey/White,Womens Boots Naturalizer Josette Black/Banana Bread Leather,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Naturalizer Lifetime Grey Heather Fabric,NIKE INTERNATIONALIST MID River Rock/Total Orange/Summit White/F,Womens Shoes New Balance WW411 Black,