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Timberland Nursery 6 Inch Premium Waterproof Boot CP794,Men's Baseball Cleat Nike Huarache 2K Filth 749359-080,Jack & Jones Stan Morgan JJ751 Denim Jean CP872,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Ellesse Gorio Poly Tape Full Zip Hooded Top CP1057,Men's Basketball Shoe Kyrie 3 BHM 852415-001,Publish The Mason Hooded Top CP1142,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Brave Soul Everest Puffer Parka Jacket CP1276,Men's Boot Jordan Future 854554-002,Jack & Jones Asger Parka CP1413,.

VMU London Floral Embossed Bomber Jacket CP1547,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom 3 DF FG 860643-001,Antony Morato Fleece Short CP2076,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Tribute Short CP2170,Men's Golf Shoe Nike Lunar Control 4 819037-001,Alessandro Zavetti Picentini Track Top CP3537,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Timberland Adventure 2.0 Cupsole Boot CP3776,Men's Nike Air Max 90 Ultra BR Shoe 725222-002,Fred Perry Byron Mid Suede Shoe CP3913,, too, that, after 2023, adidas Originals Energy Boost ESM Trainer CP4050,MEN'S NIKE ROMALEOS II POWER LIFTING Black/White/Cool Grey,Asics Gel-Lyte III Pure Pack Trainer CP4197,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Converse Chuck Taylor All Star Hiker Trainer CP4284,Men's Nike Shoe Free Trainer 5.0 White/Light Crimson/Black,Fred Perry Howells Leather Trainer CP4459,.


What, then, will be the features of this growing consumer market? A Men's Running Shoe Nike Air Max 2015 698902-080, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, New Balance M530 Trainer CP4567,Men's Running Shoe Nike Flex Fury 2 819134-007,Nike Free SB Nano Trainer CP4694,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Paul Rodriguez 9 R/R Trainer CP4841,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-004,Reebok Classic Leather Casual Trainer CP4982,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Eeight Womens Yolanda Boot CP5149,Men's Shoe Jordan Clutch 845043-104,Unisex Shoes adidas Adizero Discus/Hammer Navy/White/Equipment Green,, argues the report,Womens Shoes adidas Energy Boost ESM Mid Grey/White/Frozen Green,Men's Shoe Jordan Horizon Low 845098-001,Womens Boots Aerosoles In An Instint Black,.

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Womens Sandals Aerosoles Base Board Tan,Men's Shoe Nike Air Huarache Premium 704830-007,Womens Shoes Aerosoles Snapjack Grey,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals ALDO Napoleone Black Leather,Men's Shoe Nike Air Max 90 Mid Winter 806808-400,Womens Boots Anne Klein Lino Taupe Synthetic,.

Crucially, Womens Shoes Anne Klein AK7Don't Stop Black,Men's Shoe Nike Air Trainer (Victor Cruz) 777535-003,Womens Shoes Badgley Mischka Kallan Beige Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals C Label Flatty-14 Black,Men's Shoe Nike Air Zoom Pegasus 92 844652-100,Womens Boots Calvin Klein Raylyn Gunmetal Antique Brass,.

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Finally, Womens Shoes Calvin Klein Mayra Steel Metallic Box,Men's Shoe Nike Jordan Galaxy 820255-402,Womens Boots CARLOS by Carlos Santana Claudia Brown,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals CARLOS by Carlos Santana Tindra Kork,Men's Shoe Nike Roshe One Hyper Breathe 833125-300,Womens Sandals Clarks Hayla Samoa White Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Clarks Brinkley Jazz Pink Camo,Men's Shoe Nike Zoom LeBron Soldier 9 FlyEase 846246-110,Womens Shoes Clarks Cabaret City Taupe Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots COACH Alexandra Fatigue/Fatigue Suede/Matte Calf,Men's Shoe NikeLab Air Max 1 Pinnacle 859554-003,Womens Sandals COACH Seabreeze Saddle Semi Metallic Calf,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes COACH Orlene Black Cherry Calf Suede,Men's Training Shoe Nike Metcon 2 819899-601,Womens Sandals Cole Haan Arden Wedge Sunlight Nubuck,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Cole Haan Bethany Pump 85 Black Patent,NIKE AIR HUARACHE Black/Menta/Hot Lava/Black,Womens Shoes Cole Haan Grant Shearling Chestnut Shearling/Ivory,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Double Heel Zip Quito Leather Dark Navy,NIKE AIR ZOOM ELITE 7 Volt/Black/Lyon Blue,Womens Shoes ECCO Perth Loafer Cheetah Print,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes GUESS Eloy Black/White,NIKE FLYKNIT LUNAR 3 Black/Bright Crimson/University Red/White,Womens Boots Naturalizer Jalyn Black Pebbled Leather,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Naturalizer Kyndell Cognac Leather,NIKE FREE TR 5 PRINT Pink Pow/Black/Volt,Womens Shoes New Balance WW759 Brown 2,