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Mr Lacy Flat Laces CP362,Nike Derrick Rose Men Coupon_1643,adidas Originals Junior Superstar Foundation Trainer CP557,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Junior Air Max 90 Premium Mesh OG Trainer CP641,Nike Kevin Durant War Boots Men Coupon_1764,Hunter Nursery Original Chelsea Boot CP776,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, adidas Originals Chaos Full Zip Hooded Top CP953,Nike Kevin Durant Men Coupon_1693,Foray Beam Mesh Detail Hooded Top CP1059,.

Under Armour Stom Fleece Overhead Hooded Top CP1174,Nike Kobe Bryant Men Coupon_1826,Condemned Nation Larsen Parka CP1290,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Native Youth Contrast Leather Sleeve Bomber Jacket CP1454,Men's Baseball Cleat Nike Huarache 2K Filth 749359-101,The North Face Sangro Jacket CP1520,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Antony Morato Fleece Short CP2078,Men's Basketball Shoe Kobe XI Elite 822675-078,Havaianas Nursery Brasil Logo Flip Flop CP772,, too, that, after 2023, Ellesse Rimini Nylon Front Track Top CP3562,Converse Chuck Taylor All Star II Shield Canvas Unisex Boot 153569C-467,Flossy Sax Mesh Plimsole CP3800,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, adidas Originals Gazelle OG Trainer CP3948,Men's Basketball Shoe Nike Zoom HyperRev 2016 820224-071,adidas Originals Gazelle OG Trainer CP4064,.


What, then, will be the features of this growing consumer market? A Men's Lacrosse Clea Nike Vapor Speed 684837-100, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Armani Jeans Perforated Logo Suede Trainer CP4191,Men's Nike Basketball Shoe Kyrie 2 819583-007,Creative Recreation Santos Trainer CP4328,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Fred Perry Stockport Suede Trainer CP4454,MEN'S NIKE ROMALEOS II POWER LIFTING Volt/Sequoia,Nike NSW Tiempo 94 Trainer CP4580,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Foamposite Pro Trainer CP4749,Men's Nike Shoe Jordan CP3.IX AE 833909-303,Puma Suede Classic Trainer CP4888,, argues the report,Supra Owen Trainer CP5017,Men's Nike Shoe Nike SB Dunk Low Pro Ishod Wair 819674-416,Y3 Retro Boost Trainer CP5123,.

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Womens Sandals adidas Eezay Dots Grey/White/Flash Red,Men's Running Shoe Nike Air Zoom Vomero 10 717440-803,Womens Shoes adidas Golf adiZero Sport III Clear Onix/Running White/Flash Pink,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots Aerosoles Sleep Walk Brown,Men's Running Shoe Nike LunarTempo 2 818097-800,Womens Sandals Aerosoles Light N Sweet White,.

Crucially, Womens Shoes Aerosoles Deluxe Black,Men's Shoe Air Jordan 9 Retro 302370-121,Womens Shoes ALDO Uneasien Black Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Anne Klein Grania Pewter,Men's Shoe Jordan Trainer ST 820253-620,Womens Shoes Anne Klein Jarry Gold Sparkle,.

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Finally, Womens Sandals C Label Elinor-10 Blue,Men's Shoe Nike Air Max Excellerate 4 Premium 810798-106,Womens Boots Calvin Klein Gigi Caribou Wide Calf Suede/Neoprene,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Calvin Klein Valery Black Microsuede,Men's Shoe Nike Air Zoom Elite 8 748588-101,Womens Shoes Calvin Klein Ellasandra Black/White Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots CARLOS by Carlos Santana Gramercy Taupe,Men's Shoe Nike Free Hypervenom 2 747139-100,Womens Boots Clarks Delsie Stella Black Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Clarks Un Vasha Black Patent Leather,Men's Shoe Nike Hypershift 844369-607,Womens Shoes Clarks Ashland Rivers Tan,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Clarks Fianna Carlie Brown Leather,Men's Shoe Nike Lupinek Flyknit Low 882685-100,Womens Sandals COACH Janine Khaki/Midnight Navy Sig Embossed PVC/Calf,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes COACH Rosey Warm Blush Patent,Men's Shoe Nike Train Ultrafast Flyknit 843694-716,Womens Shoes COACH Noella Saddle/Black Silk Nappa/Box Calf,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Cole Haan Cambon High Sandal Optic White/Snake Print,Men's Shoe Nike Zoom Train Toranada 835657-403,Womens Shoes Cole Haan Sarina Ballet Sorbet Snake,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots ECCO Touch 35 Zip Bootie Morillo,Men's Training Shoe Nike Free Trainer 5.0 V6 AMP (Oregon) 723939-307,Womens Shoes ECCO Aimee Elastic Slip-On Black/Black,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals GUESS Davanda Silver Leather,Nen's nike KOBE X 705317-808,Womens Shoes GUESS Addae Black Leather,