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Converse Nursery Chuck Taylor All Star Ox Trainer CP738,KD7 Emerald Green/Dark Emerald/Total Orange/Metallic Silver,Only & Sons Loom Slim Jean CP906,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Creative Recreation Grandall Full Zip Hooded Top CP1015,Men's Basketball Shoe Jordan Extra.Fly 854551-700,Original Penguin Maple Hooded Top CP1139,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Bellfield Ludlo Tech Jacket CP1242,JORDAN ILLUSION White/French Blue/White,Glorious Gangsta MYA BomberJacket CP1389,.

Rains Classic Jacket CP1511,Men's Football Cleat Nike Alpha Pro 2 3/4 TD LE 2.0 820280-878,Jack & Jones Button Bush Shoulder Knit CP1822,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike MPT Tech Polka Short CP2187,Men's Golf Shoe Nike Air Zoom Gimme 849955-301,adidas Originals Superstar Track Top CP3523,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Timberland 6 Inch Premium Boots CP3764,Men's Nike Air Max Tailwind 7 683632-001,Armani Jeans Suede Loafer CP3870,, too, that, after 2023, adidas Originals Tubular Runner Trainer CP4025,Men's Nike Hypervenom II Phinish FG NJR x Jordan 820122-006,adidas Originals ZX Flux Camo Trainer CP4123,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Converse Chuck Taylor All Star Ox Mono Trainer CP4271,Men's Nike Shoe Flyknit Lunar 3 698181-603,Cruyff Recopa Hex Trainer CP4416,.

What, then, will be the features of this growing consumer market? A Men's Nike Shoe Kobe Mentality 2 818952-003, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Lacoste Straightset Trainer CP4523,Men's Running Shoe Nike Air Zoom Pegasus 32 Flash 806576-001,Nike Max 90 Leather Trainer CP4709,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Koth Ultra Mid Trainer CP4857,Men's Running Shoe Nike LunarEpic Flyknit 818676-002,Ransom Path Lite Trainer CP4969,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Vans Old Skool Premium Leather Trainer CP5113,Men's Shoe Air Jordan 2 Retro 834272-103,Toms Womens Avalon Sneaker Shoe CP5252,, argues the report,Womens Shoes adidas X Lite TM Vivid Mint/Flash Red/Aqua,Men's Shoe Jordan Eclipse Chukka 881453-300,Womens Boots Aerosoles Good Role Black Fabric,.

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Womens Sandals Aerosoles Enchlave Black,Men's Shoe Nike Air Berwuda 555305-402,Womens Shoes Aerosoles A2 by Aerosoles Rock Solid White Combo,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots ALDO Miresa Black Leather,Men's Shoe Nike Air Max 2016 Print 818135-600,Womens Boots Anne Klein Coldfeet Wide Black Leather/Black Suede,.

Crucially, Womens Shoes Anne Klein Petrica Gold Sprinkles,Men's Shoe Nike Air Max Uptempo 2 919831-300,Womens Shoes ASICS Gel-Galaxy 8 Azalea/Turquoise/Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots C Label Liberty-16 Black,Men's Shoe Nike Air Zoom Elite 8 748588-800,Womens Shoes C Label Caito Blue,.

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Finally, Womens Shoes Calvin Klein Paulette Dark Cherry,Men's Shoe Nike Internationalist Knit Jacquard Moire QS 829344-006,Womens Shoes Calvin Klein Tullie White/Neon Orange Leather/Patent/Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes CARLOS by Carlos Santana Paige Black,Men's Shoe Nike Presto Fly 908019-100,Womens Sandals Clarks Tiffani Aldora Natural Heather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Clarks Amali Jewel Champagne Metallic,Men's Shoe Nike Zoom All Out Low 878670-401,Womens Shoes Clarks Tarah Sofia Black Patent Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Clarks Vailee Frost Navy,Men's Shoe Nike Zoom Train Incredibly Fast 844803-400,Womens Sandals COACH Margharita Gunmetal Star Metallic,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes COACH Orlene Mink Calf Suede,Men's Training Shoe Nike Metcon 2 819899-007,Womens Boots Cole Haan Putnam Waterproof Boot Extended Calf Black Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Cole Haan Corinne OT Pump Ironstone Suede/Armor Metallic,men's Unisex Running Shoe Nike Air Zoom Streak 5 815668-134,Womens Shoes Cole Haan Zerogrand Maryjane Astral Blue Neoprene/Mesh,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots ECCO Nephi Bootie Black Leather,NIKE AIR MAX 90 ULTRA BREATHE White/Wolf Grey/Cool Grey,Womens Shoes ECCO Pretoria Black,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes GUESS Adalee Blue Multi Fabric,NIKE FINGERTRAP MAX FREE Pure Platinum/White/Ice,Womens Boots Naturalizer Bromstad Bridgette Black Leather/Embossd Snake Smooth/Fur Lining,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals Naturalizer Gail Ginger Snap,NIKE FREE TR 5 Black/Black/Black,Womens Shoes New Balance WW565 Black/Pink,