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Havaianas Infant Brasil Logo Flip Flop CP520,Nike Kobe Bryant Men Coupon_1801,adidas Originals Nursery Racer Lite Trainer CP703,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Nursery Air Max 90 Trainer CP789,JORDAN CP3.VIII Black/Dark Grey/Infrared 23/Light Green Spark,Alphalab Systemic Velour Full Zip Hooded Top CP957,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Franklin & Marshall Small Seal Full Zip Hooded Top CP1061,Men's Basketball Shoe Jordan Super.Fly 5 844677-003,Antony Morato Driver Jacket CP1205,.

Condemned Nation Palmero Puffer Jacket CP1291,Men's Basketball Shoe LeBron XIII Low 831925-051,Luke 1977 Me Duck Down Parka CP1436,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Condemned Nation Lynch Pique Jogger CP1606,Men's Boot Nike Lunar Force 1 Duckboot 805899-600,Carhartt Skill Short CP2099,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Duck & Cover Leyburn Duffle Jacket CP1341,Men's Football Cleat Nike Vapor Untouchable 698833-411,Ellesse Rimini Nylon Shoulder Track Top CP3564,, too, that, after 2023, Timberland Splitrock 2 Boot CP3781,Men's Nike Air Force 1 07 LV8 718152-200,adidas Originals Adizero Adios Boost Trainer CP3957,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, adidas Originals Los Angeles Trainer CP4094,Men's Nike Cleat Jordan Retro 7 TD 719543-010,adidas Originals Stan Smith Mono Trainer CP4172,.


What, then, will be the features of this growing consumer market? A Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-101, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Creative Recreation Cesario Low XVI Trainer CP4357,Men's Nike Shoe Jordan Rising Hi-Low 834233-004,Fred Perry Stockport Suede Trainer CP4454,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Lunar Force 1 Sneakerboot CP4610,Men's Nike Training Shoe Jordan Flight Flex Trainer 2 768911-305,Nike Paul Rodriguez 9 Elite Trainer CP4728,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Trainer Huarache 'Blackout' Pack CP4869,Men's Running Shoe Nike Air Zoom Vomero 10 717440-408,Supra Hammer Run Trainer CP5016,, argues the report,Y3 Boost QR Trainer CP5132,Men's Shoe Air Jordan 1 Retro Low OG 705329-600,Womens Boots adidas Outdoor CW Choleah Sneaker Midnight Grey/Chalk White/Black,.

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Womens Shoes adidas Golf Climacool Ballerina II Core Black/Silver Metallic/Clear Aqua,Men's Shoe Air Jordan XXXI Low (Marquette) 897564-007,Womens Boots Aerosoles Music Tor Tan,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals Aerosoles True Plush Black,Men's Shoe Jordan Trainer ST 820253-303,Womens Shoes Aerosoles Dimprint Black Patent,.

Crucially, Womens Sandals ALDO Reinelle Black,Men's Shoe Nike Air Huarache Ultra 819685-003,Womens Boots Anne Klein Fedya Black Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Anne Klein Thyra Black Lace,Men's Shoe Nike Air Max Excellerate 4 806770-454,Womens Sandals Badgley Mischka Catrina Platino,.

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Finally, Womens Boots Calvin Klein Zurie Winter Taupe Cow Silk,Men's Shoe Nike Air Zoom Vick III 832698-100,Womens Sandals Calvin Klein Carini Black/Black Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Calvin Klein Mayra Black Patent,Men's Shoe Nike Free Trainer 5.0 V6 AMP (Florida State) 723939-706,Womens Boots CARLOS by Carlos Santana Gramercy Wide Shaft Taupe,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Clarks Mezze Game Dark Grey Leather/Grey Suede,Men's shoe Nike Magista Opus II SG-PRO Anti Clog Traction 889254-806,Womens Sandals Clarks Nadene Lola Black Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Clarks Brier Dolly Black Synthetic,Men's Shoe Nike Train Speed 4 Amp (Duke) 844102-410,Womens Shoes Clarks Carousel Ride Black Leather,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots COACH Genie Black Semi Matte Calf,Men's Shoe Nike Air Huarache Ultra 819685-011,Womens Shoes COACH Wanda Khaki/Chestnut 12cm Sig C/Patent,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes COACH Olive Black Smoke/Black Signature Embossed PVC/Matte Calf,Men's Soccer Cleat Nike Hypervenom Phantom II Neymar FG 820117-061,Womens Sandals Cole Haan Air Melissa Buckle Thong Ivory/White Gold,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Cole Haan Tali Lace Wedge Roccia Snake Print/Cremini Patent,Men's Training Shoe Nike Train Prime Iron DF 832219-100,Womens Shoes Cole Haan Pinch Campus Dark Silver Metallic Specchio,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes ECCO Dayla Ballerina Ice Flower/Troopper,NIKE AIR MAX 1 ULTRA MOIRE Black/Black/White,Womens Shoes ECCO Sport Biom Trail FL GTX Grape/Grape/Poppy,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes GUESS Babbitt Natural Fabric,Nike Air Trainer SC High Men's Shoe 811648-146,Womens Boots Naturalizer Quintana Black Leather,