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Creative Recreation Nursery Kaplan Snake Trainer CP755,Men's Baseball Cleat Nike Air Huarache 2KFilth Keystone Mid 807141-017,Only & Sons Loom Slim Jean CP903,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Converse Core Patch Hooded Top CP989,Men's Basketball Shoe Jordan Extra.Fly 854551-001,Nike AW77 Fleece Full Zip Hooded Top CP1135,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Bellfield Carbon Contrast Panel Jacket CP1230,JORDAN FLIGHTFLEX Infrared 23/Wolf Grey/White,Ellesse Trevisina Hooded Rain Mac CP1364,.

Nicce Trail jacket CP1469,Men's Basketball Shoe Nike Zoom KD 9 852409-696,Jack & Jones Brody Button Knit CP1826,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike AW77 Short CP2173,Men's Football Cleat Nike Vapor Untouchable 698833-411,Sik Silk Retro Swim Short CP2340,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Clarks Originals Desert Aerial Boot CP3737,Men's Lacrosse Clea Nike Vapor Speed 684837-160,Sik Silk Slide Sandal CP3866,, too, that, after 2023, adidas Originals ZX Flux Trainer CP3973,Men's Nike Basketball Shoe LeBron XIII 807219-500,adidas Originals Gazelle OG Trainer CP4119,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Converse Chuck Taylor All Star MA-1 Zip Trainer CP4296,Men's Nike Shoe Free Trainer 5.0 V6 AMP Volt/Black/Volt,Cruyff Bruto Python Trainer CP4401,.

What, then, will be the features of this growing consumer market? A Men's Nike Shoe Jordan Rising Hi-Low 834233-013, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Lacoste Misano 36 Trainer CP4519,Men's Running Shoe Nike Air Max 2017 849559-400,Nike Free OG 2014 Trainer CP4666,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Trainer 1 Mid CP4812,Men's Running Shoe Nike Air Zoom Pegasus 32 749340-014,Ralph Lauren Polo Harvey Leather Trainer CP4963,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Vans Old Skool T&L Trainer CP5100,Men's Sho eNike Cortez Ultra 833142-300,adidas Originals Womens Adilette Slide Sandal CP5207,, argues the report,Womens Shoes adidas Slingshot TR Blue Glow/Raw Purple/Halo Blue,Men's Golf Shoe Nike Lunar Control Vapor 849971-300,Womens Boots Aerosoles Profit Dark Brown Suede,.

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Womens Sandals Aerosoles Yetaway White Snake,Men's Shoe Jordan Trainer ST 820253-620,Womens Shoes Aerosoles A2 by Aerosoles Big Hearted Black,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots ALDO Ransome Cognac,Men's Shoe Nike Air Max 2016 N7 845396-844,Womens Boots Anne Klein Cijiw - Wide Calf Cognac Leather,.

Crucially, Womens Shoes Anne Klein Octavie Light Natural Leather,Men's Shoe Nike Air Max Tailwind 8 Print 806803-002,Womens Shoes ASICS Gel-Cumulus 16 Black/Onyx/Silver,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots C Label Sandra-9 Taupe,Men's Shoe Nike Air Zoom Pegasus 32 749340-800,Womens Shoes C Label Alamo-2 Black,.

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Finally, Womens Shoes Calvin Klein Nathali Black Kid Suede,Men's Shoe Nike Free Train Force Flyknit 833275-001,Womens Shoes Calvin Klein Brady White/Black Striation Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals CARLOS by Carlos Santana Farrah Black,Men's Shoe Nike Lupinek Flyknit 862505-300,Womens Boots Clarks Kearns Awe Black Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Clarks Caslynn Harp Sand Leather,Men's shoe Nike Tiempo Legend VI FG 819177-108,Womens Shoes Clarks Evianna Crown Brown,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots COACH Talia Black/Saddle/Shiny Rubber/Matte Finished Rubberized Leather,Men's Shoe Nike Zoom Train Incredibly Fast 844803-100,Womens Sandals COACH Amel Brindle/Brindle Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes COACH Isabella Black/Black/Soft Milled Leather/Semi Matt Calf,Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-003,Womens Boots Cole Haan Maxfield Shootie Black Leather/Black Quilted,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Cole Haan Elsie Open Toe Wedge II Rose Gold Metallic,Men,Womens Shoes Cole Haan LunarGrand Wing Tip Black Suede,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Unisex Shoes Converse Weapon Mid Black/Purple,NIKE AIR MAX 95 Black/Poison Green/Dark Grey/Silver,Womens Sandals Ecco Performance Kana Sandal Chili Red,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes GUESS Ara Black Suede,NIKE AIR ZOOM STRUCTURE 18 Blue Lagoon/Volt/Black/Reflect Silver,Womens Shoes Hunter Original Tour Ballerina Damson,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals Naturalizer Aileen Sandy Pier Leather,NIKE FREE 5.0 Menta/Green Glow/Bright Citrus,Womens Shoes Naturalizer Kaster Wine Suede,