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Womens Shoes ALDO Musigliano Black,Women's Shoe Nike Roshe LD-1000 819843-005,Womens Sandals Anne Klein Viewer Black Fabric,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals C Label Coco-11 Nude,Adidas D Rose 6 Boys Preschool Dark Purple/Blast Purple/Blue Glow Basketball Shoes V51598,Womens Boots Calvin Klein Zurie Winter Taupe Cow Silk,.

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Assume, instead, Womens Sandals Clarks Un Verlee Black Patent Leather,Nike Huarache Run Boys Grade School Black/White/White Running Shoes V37262,Womens Sandals Clarks Preslet Stone Tan,, too, that, after 2023, Womens Shoes Clarks Ordell Ava Black Leather,Women's Shoe Nike Free TR 6 833413-600,Womens Shoes Clarks Preslet Sheen Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Sandals COACH Alyssa Black/Black/Rubber/Calico Rose,Adidas D Howard 5 Mens Light Scarlet/White/Sun Basketball Shoes V62217,Womens Shoes COACH Garland Saddle Soft Milled Leather,.


What, then, will be the features of this growing consumer market? A Adidas J Wall Mens Black/White/Aluminum Basketball Shoes V32556, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots Cole Haan Roper Grand Boot Chestnut Suede,Adidas Solar Boost Mens Grey/Solar Red/Black Running Shoes V57082,Womens Shoes Cole Haan Mariela Air OT Pump Black Patent,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Cole Haan Bria Grand Sneaker Black/Snake Print,Adidas Supernova Sequence 6 Mens Solar Blue/Black/White Running Shoes V75857,Womens Shoes Cole Haan Delilah Sandal Black Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots ECCO Alta Boot Black/Black,Adidas Adizero Ubersonic Mens White/Collegiate Navy/Blue Tennis Shoes V90436,Womens Shoes ECCO Golf Biom Golf Hybrid White/Turquoise Biom Yak Ultimate Runners,, argues the report,Womens Shoes GUESS Neodan Black Leather,Nike Air Max 2015 Mens Black/White/Black Running Shoes V33174,Womens Boots Hunter Huntress Gloss Black Gloss,.

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Womens Sandals Naturalizer Cyrus Cognac Leather,Nike Air Zoom Pegasus 32 Mens Green Strike/Black/White Running Shoes V56429,Womens Shoes Naturalizer Kyndell Caravan Sand Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes New Balance WX813v3 Dark Denim,Nike Flyknit Lunar 3 Mens Concord/Total Crimson/Total Orange/Black Running Shoes V46334,Womens Shoes New Balance W577V3 Black,.

Crucially, Womens Shoes Nike Classic Cortez BR Artisan Teal/Volt/White,Nike Roshe One Mens Alligator/Black/Militia Green/Dark Loden Running Shoes V10005,Womens Shoes Nike Lunar Lux TR Stealth/Pure Platinum/Wolf Grey/Pink Pow,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots PATRIZIA Bonamie Brown,Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36202,Womens Shoes PATRIZIA Dreaminess Gold,.

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Finally, Womens Shoes Reebok YourFlex Trainette 8.0 L MT Celestial Orchid/Icono Pink/Black/White,Adidas Supercloud Plus Womens White/Frozen Green/Super Pink Slippers V91306,Womens Shoes Rocket Dog Studio Navy Laser Dot,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals Sam Edelman Reid Jute,Nike Air Max Sequent Womens White/Cool Grey/Pure Platinum/Metallic Dark Grey Running Shoes V90807,Womens Shoes Sam Edelman Augusta Brown/Black Leopard Brahma,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Saucony Originals Bullet Charcoal/Light Blue,Nike Air Max Thea Womens Metallic Silver/Pure Platinum/White/Silver Running Shoes V63657,Womens Boots Timberland 6" Premium Boot Bone Nubuck,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots UGG Bryce Black Leather,Nike Flex Run 2015 Womens Chalk Blue/Hyper Orange/Varsity Maize/White Running Shoes V43741,Womens Boots UGG Bowen Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Slippers UGG Dakota Flora Perf Port Water Resistant Suede,Nike Juvenate Womens Wolf Grey/White/Cool Grey Running Shoes V99647,Womens Sandals Vaneli Kirima Pale Platino Gesa,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Vaneli Chiara Black Nival Suede/Mtch Elastic,Men's Nike Essentialist Racer Blue/White/Loyal Blue UK#N5-9497,Womens Shoes Vaneli Drusilla Navy E-Print,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Toronto Raptors - We The North Tee,Men's Nike Mercurial Victory V TF Urban Lilac/Bright Mango/Black UK#N5-9486,Nike Storm-FIT Hyperadapt Full-Zip,.

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