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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Boots Clarks Un Arlyn Dark Brown Leather,Nike Huarache Run Boys Preschool White/Pure Platinum/White Running Shoes V93698,Womens Sandals Clarks Caslynn Harp Grenadine Leather,.

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Assume, instead, Womens Boots Cole Haan Primrose Riding Boot Extended Calf Black,Nike Roshe One Flight Weight Girls Grade School Pink Pow/White Running Shoes V69171,Womens Sandals Cole Haan Ayla Wedge II Optic White,, too, that, after 2023, Womens Shoes Cole Haan Amalia WV Sling Skim Black/Ivory,Adidas D Rose 6 Mens Clear Brown/Clay Brown/Black Basketball Shoes V44098,Womens Shoes Cole Haan Jenni Ballet II Tango Red Suede,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots ECCO Sport Trace Zip Birch/Birch,Adidas Energy Boost 2 Mens Earth Green/Night Shade/Solar Slime Running Shoes V53118,Womens Shoes ECCO Aimee Nautical Sneaker Dusty Purple/Dusty Purple,.

What, then, will be the features of this growing consumer market? A Adidas Adilette Cloudfoam Ultra Mens White/Iron Metallic/Vista Grey Slippers V92143, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals GUESS Guavva Green,Adidas F10 Trx Fg Mens Solar Blue/White/Solar Zest Soccer Shoes V76401,Womens Boots Hunter Huntress Gloss Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals Naturalizer Vanish Spring Denim Leather,Nike Air Huarache Mens Black/White Running Shoes V31407,Womens Shoes Naturalizer Diner Caravan Sand/Tender Taupe Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes New Balance W770v5 Grey/Blue,Nike Air Zoom Structure 19 Mens Black/Total Crimson/Racer Blue/Sail Running Shoes V29158,Womens Shoes New Balance Classics 574 - Street Beat Blue/Orange,, argues the report,Womens Shoes Nike Free 5.0 V4 Mulberry/Venice/Sport Fuchsia,Nike Flyknit Racer Mens Blue Lagoon/Polarized Blue/Ghost Green/Black Running Shoes V39932,Womens Shoes Nike Mercurial Veloce II FG Blue Tint/Racer Blue/Hyper Turquoise/Bright Mango,.

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Crucially, Womens Shoes Rocket Dog Jazzin Blue Danna,Adidas Supernova Sequence Boost 7 Womens Clear Sky/White/Lucky Blue Running Shoes V45356,Womens Shoes Sam Edelman Ivy Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Saucony Kinvara 6 Red/Orange/Mint,Nike Air Max Excellerate Womens Black/Dark Grey/White Running Shoes V18047,Womens Shoes Superga 2212 Velvet Space Black Multi,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Vaneli Darcy Truffle Suede/Matching Elastic,Men's Nike Toki Slip Textile Wolf Grey/White UK#N5-9402,Unisex Shoes Vans SK8-Hi Reissue (Inca) Moon Rock/Dachshund,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, NikeLab Essentials Tech Fleece Dress,Men's Nike Flex Supreme TR 4 Black/Volt/White UK#N5-9586,Hurley One And Only Fleece Full-Zip,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Women's Farm Confete Firebird Shorts,Nike Kids Elastico Pro III IC Jr Soccer Blue lagoon/Black/White/Total Crimson UK#N5-9565,Women's Supernova Three-Quarter Tights,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Football Training Shorts,Women's Nike Air Max Muse Leather White/Wolf Grey/Metallic Silver UK#N5-9468,Crew-Neck Sweater,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Kids Essentials Full Zip Hoodie,New Balance 420 Backpack CP70,UK Sale Nike Air Max 87 Thea Flyknit Womens Shoes Running Shoes Grass Green Purple o7rvgKgT,.

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About this Special Report

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