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Ellesse Icaruc Piped Swim Short CP2309,Nike Air Max Tailwind 8 Womens Violet Ash/Purple Smoke/Sail/Black Running Shoes V83812Ellesse Milan Track Top CP3544,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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FILA Settanta Track Top CP3572,Nike Air Max 1 Ultra Womens Summit White/Racer Blue/White Running Shoes V79422Timberland Adventure 2.0 Cupsole Boot CP3776,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Hugo Boss Losti Flip Flop CP3851,Nike Air Max Tailwind 8 Womens Vivid Purple/Black/Hyper Orange/White Running Shoes V84763Mocks Canvas Loafer CP3927,.

adidas Originals Nizza Lo Trainer CP4000,Nike Air Max 2016 Womens Gamma Blue/Ghost Green/White Running Shoes V55318adidas Originals ZX Flux Trainer CP4067,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). adidas Originals Tubular X Trainer CP4152,Nike Air Max 90 Womens Pure Platinum/Gym Red/Total Crimson Running Shoes V69944Asics Gel-Lyte III Evo Trainer CP4218,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Converse Chuck Taylor All Star Trainer CP4274,Nike Air Max 2016 Womens Racer Blue/Chalk Blue/Blue Tint/Black Running Shoes V70838Creative Recreation Adonis Mid Trainer CP4379,, too, that, after 2023, Fred Perry Stockport Suede Trainer CP4454,Nike Air Max 2016 Womens White/Black Running Shoes V87019Lacoste Bayliss Vulcanised Premium Trainer CP4530,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Stefan Janoski Max Trainer CP4646,Nike Air Max Thea Womens Grey Mist/Grey Mist Running Shoes V56545Nike Air Trainer 3 CP4685,.

What, then, will be the features of this growing consumer market? A Nike Air Zoom Odyssey Womens Black/Copa/Bright Crimson/White Running Shoes V16486 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Force 1 '07 Suede Trainer CP4781,Nike Air Zoom Vomero 11 Womens Black/White/Anthracite/Dark Grey Running Shoes V32912Puma Suede Classic Trainer CP4899,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Ransom Field Lite Trainer CP4968,Nike Air Zoom Winflo 2 Womens Chalk Blue/Racer Blue/Atomic Pink/Platinum Running Shoes V43846Supra Owen Trainer CP5033,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Dr. Martens Womens 1460 8-Eye Boot CP5140,Nike Flex Fury Womens Vivid Purple/Copa/Blue Lagoon/Black Running Shoes V84974Dr. Martens Womens Polley T Bar Shoe CP5248,, argues the report,Womens Shoes adidas Adizero Ubersonic Frozen Yellow/White/Silver Metallic,Nike Flex Run 2015 Womens Black/Hyper Pink/Digital Pink/Metallic Silver Running Shoes V21016Womens Shoes adidas Energy Boost ESM Mid Grey/White/Frozen Green,.

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Womens Shoes adidas Running Duramo 7 Frozen Blue/White/Midnight Indigo,Nike Flyknit Lunar 3 Womens Sail/Black Running Shoes V73210Womens Boots Aerosoles Music Tor Black,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals Aerosoles May Plush Tan Combo,Nike Free 4.0 Flyknit 2015 Womens Black/Voltage Green/Lucky Green/Sail Running Shoes V30471Womens Shoes Aerosoles A2 by Aerosoles Kaleidescope Nude Patent,.

Crucially, Womens Shoes Aerosoles Snapjack Taupe,Nike Free 5.0 V4 Womens Black/Cool Grey/Wolf Grey/Anthracite Running Shoes V16080Womens Sandals ALDO Marianne Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Anne Klein Joetta Wide Calf Cognac Suede/Cognac Leather,Nike Juvenate Womens Light Silver/Black/Total Crimson/Dark Turquoise Running Shoes V62268Womens Sandals Anne Klein Ristina Medium Pink/Medium Pink Leather,.

Finally, Womens Shoes Anne Klein 7Alwaysnice Black Multi Fabric,Nike Lunaracer + 3 Womens Black/White/Hyper Orange/Vivid Purple Running Shoes V34657Womens Shoes Badgley Mischka Gardenia II Platino Metallic Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals C Label Gilda-4 Coral,Nike Shox Superfly R4 Womens Metallic Silver/Hyper Punch/Cool Grey Running Shoes V63603Womens Shoes C Label Liberty-22A Royal Blue,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Calvin Klein Cilil Shadow Grey Suede,Nike Zoom Vomero 10 Womens Blue Tint/Racer Blue/Chalk Blue/Black Running Shoes V39994Womens Sandals Calvin Klein Adina Anthracite/Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Calvin Klein Paulette Black Kid Suede,Nike Zoom Vomero 10 Womens Ice/Black/Hot Lava/White Running Shoes V59997Womens Shoes Calvin Klein Patna Dark Cherry Patent,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots CARLOS by Carlos Santana Havana Black,Men's Nike Mercurialx Pro TF Wolf Grey/Black/White/Hyper Pink UK#N5-9256Womens Sandals CARLOS by Carlos Santana Tonalea Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Clarks Kearns Flash Black,Men's Nike Zoom Speed TR 3 Anthracite/Black/Lunar Grey/Vivid Purple UK#N5-9115Womens Sandals Clarks Saylie Medway White Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Clarks Brier Dolly Black Synthetic,Men's Nike MD Runner 2 Mid Black/White/Black UK#N5-8978Womens Shoes Clarks Ciera Tide Black Leather,.

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