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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Calvin Klein Ellasandra Dancer Pink Leather,Women's Shoe Nike Mayfly Woven 833802-001,Womens Sandals CARLOS by Carlos Santana Kelly Blue,.

Womens Boots Clarks Pilico Shine Black Leather,Nike Flex Experience 4 Girls Toddler Black/Volt/Pink Pow/White/Vivid Pink Running Shoes V30398,Womens Sandals Clarks Jaelyn Fog Gold,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Clarks Keesha Luca Burgundy Patent Leather,Nike Flex Experience 4 Boys Preschool Black/Volt/Pink Pow/White Running Shoes V30345,Womens Shoes Clarks Un Voltra Navy,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals COACH Cindy Gunmetal/Black Metallic Pearl/Matte Calf,Adidas Messi 15.3 Fg Boys Grade School White/Prime Blue/Black Soccer Shoes V93036,Womens Shoes COACH Chelsea Cornflower/Cornflower Snake/Matte Calf,, too, that, after 2023, Womens Boots Cole Haan Rockland Boot Chestnut Leahter,Nike Roshe One Mid Boys Grade School Bamboo/Bamboo/Volt/Baroque Brown/Bright Crimson Running Shoes V,Womens Shoes Cole Haan Magnolia Skimmer Paloma Baby Haircalf,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Cole Haan Trillby Driver Black 1,Adidas 2015 Crazylight Boost Primeknit Mens Bright Cyan/Black Basketball Shoes V42382,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Multi-Lace Zip Hi Gunmetal/Turtledove,.

What, then, will be the features of this growing consumer market? A Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V56135, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes ECCO Siena Moc Denim Blue,Adidas Cc Rocket Boost Mens Antique Brass/Night Flash Running Shoes V11515,Womens Shoes ECCO Sport Biom Train Black/Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes GUESS Anny Black Leather,Adidas Springblade Drive Mens White/Black Running Shoes V86484,Womens Boots Naturalizer Johanna Banana Bread,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Naturalizer Cadie Bridal Brown Smooth,Adidas Ace 16.3 Cage Mens Shock Red/Black/Crystal White Soccer Shoes V74778,Womens Sandals New Balance Rev II Slide Grey/Yellow,, argues the report,Womens Shoes New Balance Fresh Foam Hierro Grey/Pink,Nike Air Max Wright Mens Magnet Grey/Dark Magnet Grey/Light Magnet Grey Running Shoes V62966,Womens Shoes Nike Zoom Pegasus 31 White/Bright Mango/Hyper Grape/Black,.

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Crucially, Womens Shoes Reebok RealFlex Train 4.0 Gravel/Black/White,Nike Roshe One Mens University Red/Black/University Red Running Shoes V82147,Womens Sandals Rocket Dog Padley Gold Trunk,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Sam Edelman Karley Black,Adidas Pure Boost Womens Black/White Running Shoes V31795,Womens Shoes Sam Edelman Felicia Black Twiggy Sequins,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Vaneli Elfry Cuoio Nubia Perf,Nike Flex Fury Womens Game Royal/Green Glow/Menta/White Running Shoes V54656,Womens Shoes Vaneli Mariana Black Oasis,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Vaneli Astyr Ecru Patent,Nike Free 5.0 2015 Womens Violet Ash/White/Hyper Orange/Black Running Shoes V84341,LeBron Ultimate Elite,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Storm-FIT,Men's Nike Hypervenomx Pro IC Metallic Red Bronze/Green Glow/Black UK#N5-9515,BMW Motorsport Lightweight Jacket,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Hurley Phantom Fleece,Men's Nike Air Max Tailwind 8 University Red/Hyper Orange/White/Black UK#N5-9084,Nike Pro Hyperwarm Fitted 3.0 Crew,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. 2016 Brazil CBF Stadium Away,Nike Kids Fusion Black/Volt/Metallic Silver UK#N5-9588,Nike Big Swoosh Cut-Out,.

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About this Special Report

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