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Womens Shoes Anne Klein Haleema Black Leather,Women's Shoe Nike Air Force 1 Flyknit Low 820256-101,Womens Shoes Badgley Mischka Kassidy Platino Glitter/Suede,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes Badgley Mischka Allie Ivory Satin/Silk Chiffon,Women's Shoe Nike Air Max Thea LX 881203-400,Womens Boots Calvin Klein Bijou Black Kid Suede/Elastic,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Calvin Klein Laken Ematite Metallic Leather,Women's Shoe Nike Free Focus Flyknit 844817-300,Womens Shoes Calvin Klein Mayra Steel Metallic Box,.

Womens Shoes Calvin Klein Ginnie Dancer Pink/Jazzberry Leather/Patent,Women's Shoe Nike Metcon 2 821913-106,Womens Shoes CARLOS by Carlos Santana Posy Pewter,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals Clarks Netrix Rose White Leather,Nike Roshe One Girls Toddler Copa/White/Blue Lagoon Running Shoes V48524,Womens Sandals Clarks Un Neema Navy,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes Clarks Tarah Sofia Cognac Patent Leather,Nike Roshe One Boys Preschool Pink Blast/White Running Shoes V68929,Womens Boots COACH Zena Black/Black/Matte Rubberized Leather/Split Suede,, too, that, after 2023, Womens Sandals COACH Natasha Platinum Metallic Tumbled,Women's Training Shoe Nike Lunar Sculpt 818062-001,Womens Shoes COACH Ray Black Smoke/Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Boots Cole Haan Sylvan Bootie Black Leather/Black Suede,Nike Roshe One Boys Grade School White/White/Wolf Grey Running Shoes V96403,Womens Shoes Cole Haan Melrose Sandal Black Multi Calf,.

What, then, will be the features of this growing consumer market? A Nike Free 5.0 2015 Girls Grade School Blue Lagoon/Metallic Silver/Midnight Navy/Copa Running Shoes V, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Cole Haan Antonia Open Toe Pump Gold/Silver Glitter,Adidas Crazy 8 Mens White Basketball Shoes V86167,Womens Boots ECCO Touch 75 Mid Cut Bootie Black/Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes ECCO Cayla Mary Jane Navajo Brown/Navajo Brown,Adidas D Rose 773 Iii Mens White/Black/White Basketball Shoes V88800,Womens Shoes ECCO Sport Terracruise Speed Dark Shadow/Dark Shadow/Peppermint,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes GUESS Hotspot Black Lace,Adidas Energy Boost Reveal Mens Black/Dark Orange Running Shoes V18214,Womens Boots Naturalizer Cycle Oxford Brown Leather,, argues the report,Womens Sandals Naturalizer Opal White Linen,Adidas Ace 16.2 Ct Mens Crystal White/Solar Green/Black Soccer Shoes V49011,Womens Shoes Naturalizer Vinette Black Leather,.

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Crucially, Womens Sandals PATRIZIA Moa Pink,Nike Flex Fury 2 Mens Black/University Red/Total Crimson Running Shoes V29274,Womens Shoes PUMA evoSPEED 4.4 IT Sulphur Spring/Total Eclipse/Electric Blue Lemonade,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Reebok SubLite Train 4.0 L MT Lilac Metallic/Steel/Celestial Orchid/White/Black,Nike Lunarestoa 2 Mens Black/Anthracite/Cool Grey/Black Running Shoes V13552,Womens Shoes Rocket Dog Richelle Grey Sierras,.

Finally, Womens Shoes Sam Edelman Carrin Iridescent Jute Groovy Sequins,Adidas Response Boost Womens Clear Sky/White Running Shoes V45342,Womens Shoes Saucony Originals Jazz Low Pro Grey/Blue 1,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Timberland 6" Premium Boot Bone Nubuck,Adidas Gymbreaker Bounce Trainer Womens Halo Pink/Sun Glow/Shock Red Training Shoes V57650,Womens Boots UGG Jade Black Suede,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots UGG Collection Beta Black Leather,Nike Air Max 1 Ultra Womens Black/Wolf Grey/Metallic Silver/Black Running Shoes V38267,Womens Boots Vaneli Vallor Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Vaneli Weezy Pewter Pearl Nappa/Pewter Beads/Gunmetal Buckle,Nike Air Zoom Winflo 2 Womens Wolf Grey/Copa/Fuchsia Glow/Blue Lagoon Running Shoes V97333,Womens Shoes Vaneli Germain Black Mag Patent/White Mag Patent/Clear Vinyl,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Vaneli Ganesa Castagna Nappa,Nike Free 3.0 Flyknit 2015 Womens Black/Hyper Orange/Volt/Sail Running Shoes V20873,Nike Elite Hooded Shooter,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Modern Fit TR Dry Blade,Nike Tri Fusion Run Womens Hyper Pink/Dark Grey/White/Metallic Platinum Running Shoes V59185,Running Night Cat Jacket,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women’s Wave Hipster 2 Pack,Men's Nike Hypervenomx Finale II Street IC Black/Total Orange/White UK#N5-9592,Nike Pro Combat Hypercool Compression HBR Long-Sleeve,.

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About this Special Report

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