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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Very cheap Air Jordan 12 flu game 57532956 for Men,Hot Cakes - New NIKE ZOOM ACG SUPERDOME Size 9.5 Black Brown 654886-206 Mens WINTER Boots,Vintage Nike AIR HUARACHE RUN SPANDEX RUNNING UNIVERSITY - TRUE BERRY - Black Red 44MN-7110 for Men,.

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Assume, instead, Air Jordan 6 NRG Gatorade final version,Low-cost direct - Nike Air Pippen 1 Retro 2015. Men's Size US 9.5,Authentic Air Jordan 6 White Infrared,, too, that, after 2023, Nike Blazer Mid OffWhite Virgil,Weekend Discount - Men's NIKE AIR MAX 90 ULTRA SE Sz 8.5 CARGO KHAKI OLIVE White New 845039-300,Adidas Mens Training Shoes Red White,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Asics Mens Running Shoes Maroon,Weekend Discount - Nike Air Jordan 11 Low Cherry Sz 9.5 Brand New DS with receipt authentic xi,Clarks Mens Oxfords Black Suede,.

What, then, will be the features of this growing consumer market? A Reebok Mens Zone Cushrun 2.0 Shoes Black/White/Blue/Coal G57256, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Etnies Mens Sneakers Dark Grey/Black/White,Reebok Mens Classic Leather Pop Sc Shoes White/Navy G57345,John Varvatos Mens Boots Dark Ghurka,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Merrell Mens Trainers Grey,Reebok Mens Npc Uk Ii Tb Shoes Chalk/Paper White/Midnight Blue/Yellow Spark G57449,Nike Mens Shoes White Yellow,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Performance Kids Basketball Shoes Red,Reebok Mens All Terrain Super Or Shoes Solar Green/Navy/White/Solar Yellow G57552,Puma Mens Low Shoes Red Black,, argues the report,Sneaky Steve Mens Lace-Up Boots Black,Reebok Mens Bolton Cp Shoes Flash Red/Motor Red/Merlot/Chalk G57644,Timberland Mens Boots Beige,.

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Crucially, adidas Originals Rayado Lo Men White,Mens Nike Air Force 1 Mid White/White Running Shoes G56542,ASICS Gel-Challenger 11 Men White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Reebok Ex-O-Fit Lo Men White,Nike Air Force 1 Low Trainers Light Crimson/Black/Vivid Blue Mens G56683,Nike Dunk Low Men's Blue,.

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Finally, 440892-605 Air Jordan 5 Gym RedIon Pink Women,Shoes Nike Roshe One Print Iguana/Iguana/Black Mens G56903,Men's/Women's Adidas Originals NMD High Top Sneaker Black/White/Blue/Red,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's/Women's Adidas Originals Yeezy 750 Boost Shoes Light Grey/Gum Glow In The Dark BB1840,Adidas Originals ZX Flux Print Trainer,Men's/Women's Air Jordan 1 HIGH OG AS BG (GS) "ALL-STAR CHAMELEON" Basketball Shoes Black/Metallic Silver 907959-015,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's/Women's Asics Gel Lyte V "Laser Cut" Shoes Burgundy,Converse Chuck Taylor All Star II Hi Trainer,Men's/Women's Asics Onitsuka Tiger Mexico 66 Shoes White/Black TH6A4L-0190,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's/Women's Nike Air Force One Low Leather Shoes White/Metallic Grey,New Balance U420 Re-Engineered Trainer,Men's/Women's Nike Air Max 90 Mesh (GS) Running Shoes Royal Blue/Navy Blue/White 537384-115,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's/Women's Nike Air Pegasus 92 Running Shoes White/Metallic Gold/Coastal Blue/University Red 845012-101,Nike Air Max 95 Jacquard Trainer,Men's/Women's Nike Free 3.0 V2 Shoes Black/White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's/Women's Nike Roshe One X Yeezy 350 Boost Running Shoes Black/Grey,Armani Jeans Tonal Suede Leather Trainer,Men's/Women's Under Armour UA Stephen Curry One Mid Basketball Shoes Grey/Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women's Adidas Yeezy Boost 350 Shoes Fluorescent Pink,Clae Strayhorn Textile Shoe,Women's New Balance 574 Shoes Pink/Green/White WL574CPV,.

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About this Special Report

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