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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Weave Nike Kobe 11 iDs DK59627 for Men,Factory Price - Mens Nike Air Jordan XX9 Sneakers New All Black / Blackout 695515-010,Wholesale Asics GEL LYTE V 5 SZ 11.5 SOUR APPLE H5T1L 8080 Green dark 59SV-3187 for Men,.

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What, then, will be the features of this growing consumer market? A Reebok Mens Royal Classic Jogger 2rs Shoes Shark/Ash Grey/White/Motor Red/Black G57283, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, New Balance Mens Shoes Blue,Reebok Mens Workout Lo Clean Sf Shoes White/Ice G57382,Nike Mens Running Shoes Grey,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Mens Shoes Black White Green,Reebok Mens Crossfit Speed Tr Shoes Peach/Triathalon Red/Black G57489,Reebok Mens Shoes Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Puma Mens Gym & Fitness Shoes White/Puma Silver,Reebok Mens Classic Leather Lux Pw Shoes Black/Beige/Chalk/Beach Stone G57589,Mens Technical Skateboarding Shoes One Colour,, argues the report,Purchase Adidas Lite Racer - Core Black / White / Grey Footwear,ADIDAS ORIGINALS Nubuck Hamburg Black/ White Men's Casual Shoes G56208,Limited Edition Reebok Zigtech Big N Tough Black / White / Red Rush Footwear,.

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Finally, Men's/Women's Adidas Running Ultra Boost Shoes Metallic Grey/Pink,Adidas Originals Superstar Patent Trainer,Men's/Women's Asics Gel Lyte III "Bad Santa" Running Shoes Black/Red H60QK-9023,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's/Women's Asics Onitsuka Tiger MEXICO 66 Canvas Shoes Red / White,Converse Chuck Taylor All Star Lean Ox Trainer,Men's/Women's Fragment x Nike Sock Dart SP Shoes All White 686058-111,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's/Women's Nike Air Max 2015 Shoes Black/Silver/Grey,Jordan Horizon Trainer,Men's/Women's Nike Air Max 90 Ultra 2.0 Essential Running Shoes Triple Black 875695-002,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's/Women's Nike Blazer Mid PRM Canvas Shoes Navy Blue/Jade,Nike KD VIII 'Road Game' Trainer,Men's/Women's Nike Payaa QS Shoes Army Green 807738-300,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's/Women's Saucony Shadow 5000 OG Suede Pack Running Shoes Black Red,Clae Bradley Leather Trainer,Women's Adidas Originals Superstar 2 Print Casual Shoes Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Women's Asics Gel Saga Shoes White/Pink-Lime H592Y-0120,Clae Ellington Suede Shoe,Women's New Balance 997.5 Shoes Light Pink/White/Grey ML997HAD,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women's Nike Air Max 2015 Flyknit Shoes Pink/White,Reebok Classic Runner Jacquard Trainer,Women-Nike Roshe One Sneakers Anthracite/Metallic Gold/Wolf Grey/Pure Platinum,.

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About this Special Report

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