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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Anne Klein Octavie Grey Leather,Women's Shoe Nike Air Zoom Elite 8 748589-001,Womens Shoes Anne Klein AK7Meni Black/Black Fabric,.

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Assume, instead, Womens Shoes Calvin Klein Laine Indigo,Nike Air Max 90 Boys Toddler Black/Cool Grey Running Shoes V15126,Womens Sandals CARLOS by Carlos Santana Farrah Black,, too, that, after 2023, Womens Boots Clarks Fianna Holly Black Leather,Adidas D Rose 773 Iii Boys Preschool Black/White Basketball Shoes V30580,Womens Sandals Clarks Leisa Gianna Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Clarks Daelyn Villa Black Leather,Adidas D Rose 773 Iii Boys Grade School Black/Light Scarlet/White Basketball Shoes V21546,Womens Shoes Clarks Crewso Riley Black,.


What, then, will be the features of this growing consumer market? A Adidas Messi 15.3 Tf Boys Grade School Matte Ice Metallic/Bright Yellow/Black Soccer Shoes V63205, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals COACH Caleigh Saddle Soft Vegan Leather,Nike Roshe One Boys Grade School Midnight Navy/White Running Shoes V65414,Womens Shoes COACH Tamera Black Haircalf,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots Cole Haan Fulton Wedge Boot Chestnut,Nike Roshe One Mid Girls Grade School Black/Pink Pow Running Shoes V23967,Womens Sandals Cole Haan Ayla Wedge II Optic White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Cole Haan Cary Blazer Blue Snake Print,Adidas D Lillard 1 Mens Brown Oxide/Scarlet/Raw Ochre Basketball Shoes V43104,Womens Shoes Cole Haan Bradshaw Pump 85 Silver/Gunmetal Glitter/Dark Silver Metallic,, argues the report,Womens Boots ECCO Touch 55 Bootie Black,Adidas J Wall Mens Navy/Red/Light Onix Basketball Shoes V65616,Womens Shoes ECCO Brooklyn Pump Black/Gold Antic,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Sam Edelman Raven Saddle,Adidas Adizero Tempo Boost Womens Black/Flash Pink Running Shoes V18698,Womens Shoes Sam Edelman Nadine Midnight Confetti Glitter,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Superga 2905 Cotw Linea Up And Down Black,Adidas Vigor 6 Tr Womens Flash Red/Silver Metallic/Frozen Green Running Shoes V53967,Womens Boots UGG Bailey Button Sand,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots UGG Neoma Black Leather,Nike Air Huarache Womens Rio Teal/Rio Teal/Black Running Shoes V72693,Womens Sandals UGG Jazmine Mar Chocolate Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Vaneli Granger Black Ecco Nappa/Black Erin Stretch/Gunmetal Buckle,Nike Air Max 90 Womens String/Metallic Gold Green/Dark Storm/Silver Running Shoes V79320,Womens Sandals Vaneli Borea Terra Patent,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Vaneli Gervasy Blush Mag Patent/Gold Buckle,Nike Flex Fury Womens Game Royal/Green Glow/Menta/White Running Shoes V54656,Womens Shoes Vaneli Lamar Black Satin Fabric/Gunmetal Buckle,.

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