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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Aerosoles Rotmail Black Fabric,Women's Running Shoe Nike Free RN 831509-400,Womens Shoes Aerosoles A2 by Aerosoles Marimba Red,.

Womens Shoes ALDO Ocaun Silver,Women's Shoe Nike Air Max Sequent 719916-603,Womens Sandals Anne Klein Karol Pewter Sparkle Elastic,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Anne Klein Enticed Taupe Fabric,Women's Shoe Nike Air Zoom Pegasus 33 831356-313,Womens Shoes Badgley Mischka Kassidy II Silver Diamond Drill Fabric,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Sandals C Label Dashia-11 Green,Women's Shoe Nike Free Transform Flyknit 833410-400,Womens Boots Calvin Klein Remia Black Microfiber,, too, that, after 2023, Womens Sandals Calvin Klein Lindy Sandstorm Leather,Women's Shoe Nike Roshe One Hyperfuse Premium Textile 833827-001,Womens Shoes Calvin Klein Gerarda Cocoon Patent,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Calvin Klein Carice Cocoon Patent,Nike Roshe One Boys Toddler White/White/Wolf Grey Running Shoes V95985,Womens Boots CARLOS by Carlos Santana Loretta Doe,.


What, then, will be the features of this growing consumer market? A Adidas Crazy 8 Boys Grade School Collegiate Royal/White Basketball Shoes V46084, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots Clarks Marquette Wish Black Leather,Adidas D Rose 773 Iii Boys Grade School Black/White Basketball Shoes V30715,Womens Sandals Clarks Leisa Apple Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Clarks Arbor Opal Grey,Nike Cortez Boys Grade School Black/White/Nylon Running Shoes V35344,Womens Shoes Clarks Tri Step Black Leather,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals COACH Vitalia Pink Ruby Patent,Adidas Element Refine Girls Grade School Neon Pink/Black/White Running Shoes V66057,Womens Shoes COACH Smith Midnight Navy Cut Snake,, argues the report,Womens Boots Cole Haan Cassidy Bootie Black Metallic Brush Off,Adidas Crazy 1 Mens Black Basketball Shoes V11967,Womens Sandals Cole Haan Adrienne Wedge Black,.

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Crucially, Womens Boots GUESS Candie Taupe Multi Leather,Adidas Energy Boost Reveal Mens Black/Dark Orange Running Shoes V18183,Womens Shoes GUESS Apola Camel Fabric,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Naturalizer Jalyn Black Pebbled Leather,Adidas Adissage Comfort Fitfoam Mens Black/White Slippers V31243,Womens Sandals Naturalizer Every Nickel Alloy,.

Finally, Womens Shoes New Balance W1260v5 Purple/Orange,Nike Air Max 90 Mens Bronze/Baroque Brown/Bamboo/Bronze Running Shoes V43064,Womens Shoes New Balance Classics WL696 Dark Grey/Silver Suede/Textile/Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Nike LunarTempo Deep Royal Blue/Fuchsia Glow/Light Violet/Fuchsia Flash,Nike Air Zoom Structure 19 Mens Black/Volt/Blue Lagoon/White Running Shoes V30120,Womens Shoes Nike Air Max Sequent White/Cool Grey/Pure Platinum/Metallic Dark Grey,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals PATRIZIA Jabbah Black,Nike Free 5.0 2015 Mens Bright Crimson/White/Black Running Shoes V42160,Womens Shoes PUMA TFX Distance v5 White/Ultramarine/Fluro Peach,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Reebok Hexaffect Run 3.0 MTM Black/Steel/Pink,Nike Roshe One Mens Brigade Blue/Black/Squadron Blue/Obsidian Running Shoes V41122,Womens Shoes Rocket Dog Roty Natural Desert Plane,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Sam Edelman Madge Black,Adidas Superstar Up Strap Womens Legend Ink/Legend Ink/White Basketball Shoes V60770,Womens Shoes Sam Edelman Jazz Black/Clear,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Saucony Spitfire Purple/Pink,Adidas Solar Boost Womens Collegiate Navy/Silver Metallic/Pink Running Shoes V45849,Womens Shoes Supra Joplin Black Crinkle/White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots UGG Mackie Black Suede,Adidas Gymbreaker Bounce Trainer Womens Halo Pink/Sun Glow/Shock Red Training Shoes V57650,Womens Boots UGG Meadow Black Suede,.

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