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Moon Boot Womens WE Quilted Boot CP5166,NIKE MAGISTA ONDA FG White/Vapor Green/Menta/Chrome,Unisex Shoes adidas SE Daily Vulc Black/Black/White,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Shoes adidas Golf Adicross IV Clear Grey/Mid Grey/Bright Green,Nike Unisex Running Shoe Zoom Streak LT 2 599532-308,Womens Boots Aerosoles Ride with Me Black Combo,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Aerosoles Serenwipity Safari Print,NIKE ZOOM SB STEFAN JANOSKI CANVAS Blue Lagoon/Clearwater/White,Womens Shoes Aerosoles A2 by Aerosoles Rock Solid Tribal Fabric,.

Womens Sandals ALDO Dolci Gold,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-006,Womens Boots Anne Klein Fedya Black Suede,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Anne Klein Buttons Green Palm Print,Women's Shoe Nike Air Presto Ultra Flyknit 835738-800,Womens Shoes Anne Klein AKQualified Navy Multi Fabric,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Boots C Label Cathy-8B Olive,Women's Shoe Nike Free RN Flyknit 831070-800,Womens Shoes C Label Adler-11 Blue,, too, that, after 2023, Womens Sandals Calvin Klein Laine Black Patent,Women's Shoe Nike Roshe One Hyperfuse Premium Textile 833827-100,Womens Shoes Calvin Klein Lanai Black Scuba/Patent,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Calvin Klein Gailia Graphite Metallic Grain Leather,Nike Air Max 1 Boys Toddler Black/White/Cool Grey/Gym Red Running Shoes V33816,Womens Boots CARLOS by Carlos Santana Lever Mustang,.


What, then, will be the features of this growing consumer market? A Women's Shoe Nike Free TR 6 833413-144, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots Clarks Rosalyn Elise Dark Brown Leather,Adidas D Lillard 1.0 Boys Grade School Power Red/Black/White Basketball Shoes V69292,Womens Sandals Clarks Caslynn Dez Nude Patent Leather,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Clarks Florine Senna Black Patent Leather,Adidas Kinetic Boost Boys Grade School Solar Zest/Orange Running Shoes V78649,Womens Shoes Clarks Penwick Mezza Brown Nubuck,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots COACH Sage Black Rubber,Nike Free 5.0 2015 Boys Grade School Dark Obsidian/Hot Lava/White/White Running Shoes V51436,Womens Sandals COACH Shelly Dahlia Semi Matte Calf,, argues the report,Womens Shoes COACH Emerald Black Plaid Wool/Nappa,Nike Air Max Thea Girls Grade School University Red/White/Black Running Shoes V83162,Womens Boots Cole Haan Tioga Bootie II Black Leather,.

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Womens Shoes Cole Haan Bradshaw Pump 65 Black/White Snake Print,Adidas Crazy 97 Mens Regal Purple/White/Gold Basketball Shoes V72497,Womens Shoes Cole Haan Emery Pump 100 Dark Silver Metallic,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots ECCO Alliston Bootie Espresso/Espresso,Adidas J Wall Mens Light Onix/Black/White Basketball Shoes V61409,Womens Shoes ECCO Touch 15 Buckle Gravel/Rose Dust/Moon Rock/Silver/Moon Rock,.

Crucially, Womens Shoes ECCO Sport Biom Lite Toggle Sport Shadow White/Coral,Adidas Energy Boost 2 Mens White/Carbon/Light Scarlet Running Shoes V89574,Womens Shoes GUESS Pursey Leopard Haircalf,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Naturalizer Lamont Black Leather,Adidas Vigor Tr 6 Mens Light Grey/White/Solar Orange Running Shoes V61136,Womens Sandals Naturalizer Nolana Pale Ivory Printed Iguana Fabric,.

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Finally, Womens Shoes New Balance 695V2 Grey/Aqua,Nike Air Max Tailwind 8 Mens Black/White/Anthracite Running Shoes V32563,Womens Shoes Nike Genicco White/Hyper Punch/Wolf Grey/Bright Mango,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Nike Internationalist Black/Anthracite/Pure Platinum/Cool Grey,Nike Air Max 90 Mens Squadron Blue/Black/Bright Citrus/Flight Silver Running Shoes V78960,Womens Shoes Nike Free 5.0 TR Fit 5 Wolf Grey/Voltage Green/Dark Grey,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals PATRIZIA Extravagant Blue,Nike Flyknit Lunar 3 Mens Radiant Emerald/Black Running Shoes V72073,Womens Shoes PUMA Pulse XT Geo Ultramarine,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Reebok Royal CL Jogger 2 Collegiate Navy/Exotic Teal/Fearless Pink/Steel/Black/White,Nike Lunartempo 2 Mens Black/Anthracite/White Running Shoes V13669,Womens Sandals Rocket Dog Spree Black Santa Ana,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Sam Edelman Alyssa Black Suede,Adidas Eezay Dots Womens Grey/White/Flash Red Flip Flops V57172,Womens Shoes Sam Edelman Ivy Tigerlily,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Sam Edelman Orella Golden Caramel Leather,Adidas Pure Boost Womens Black/Solar Pink Running Shoes V28180,Womens Shoes Superga 2750 COTW Fabric 28 Violet Fabric,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots UGG Cambridge Chestnut,Adidas Supernova Sequence Boost 8 Womens Bold Pink/Super Pink Running Shoes V40736,Womens Boots UGG Kestrel Chestnut Suede,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots Vaneli Ionna Black Suede/Grey Suede,Nike Air Huarache Womens Rio Teal/Rio Teal/Black Running Shoes V72713,Womens Sandals Vaneli Paulie Silver Metallic/White Nappa,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Vaneli Germain Teal Mag Patent/Storm Blue Mag Patent/Clear Vinyl,Nike Air Max 2016 Womens Summit White/White/Black Running Shoes V79625,Womens Shoes Vaneli Frankie Natural Cork/White Patent,