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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Jordan 2 Retro White Black Red Hydro Slide Sandals Sneakers 3126573,Best Adidas Originals Zx Flux - Trainers - New Navy/Running White N66f2232,Nike Air Max 2012 Mens Gray Yellow Sneakers 3126968,.

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Assume, instead, Nike Air Max LTD 2 Mens Black Red Sneakers 3127347,Where To Buy Adidas Performance Terrex Agravic Gtx - Walking Shoes - Vista Grey/Core Black/Super Bl,Nike Air Max Tailwind 6 Mens Black Red Sneakers 3127385,, too, that, after 2023, Nike Air Max 1 Hypefuse Unisex Black Green Sneakers 3127461,Reasonable Price Adidas Originals Spezial - Trainers - Blue Q24i8429,Nike Air Max 90 HYP QS Unisex All Brown Sneakers 3127515,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Presto 4 Mens GT Sneakers Deep Gray Blue 3127841,Gorgeous Adidas Originals Zx Flux - Trainers - Black Y72n7306,Nike Air Presto Camouflage Mens Deep Blue Green 3127919,.

What, then, will be the features of this growing consumer market? A Fashion Adidas Originals Superstar - Slip-Ons - White/Core Black P100i7037, delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Lunar Hyperdunk X 2012 James Purple/Green/Black Basketball Shoes 3128092,Discount Adidas Originals Tubular Runner - Trainers - Core Black/White A87w3002,Nike Kobe 8 System Basketball Shoes Snake Jade/Black 3128179,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike LeBron 10 P.S. Elite Total Crimson Fiberglass-Black-Volt Basketball Shoes 3128257,Where To Buy Adidas Originals Superstar - Trainers - Silver Metallic/White O21w3365,Nike LeBron 11 Miami Heat Black/Red Basketball Shoes 3128342,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Zoom Hyperfuse Low All Star Pack Drenched Blue/White Basketball Shoes 3128418,Price Down Adidas Originals Stan Smith - Trainers - White/Core Black G20x8283,Nike Zoom Kobe 6(VI) Basketball Shoes Black/True/Red 3128536,, argues the report,Nike LeBron 10 Purple-Pink Basketball Shoes 3128605,Low Price Adidas Originals Rita Ora Zx Flux - Trainers - Legend Ink/Gold Metallic L80m6963,Nike Blazer High II Mens Suede Brown White Skateboarding Shoes 3128672,.


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Crucially, Nike Roshe Run Suede Mens Running Shoes Black Grey Yellow 3129206,Carries New Adidas Performance Pureboost X Tr - Trainers - Core Black/Sun Glow/White B59r8054,Nike Lunar Glide +4 Blue Red Mens Sneakers 3129544,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike CR7 Cleats Mercurial Vapor VIII Exclusive Ronaldo Soccer Shoes Yellow Red 3129668,Charming Converse Cons Tre Star - Trainers - Thunder/Casino/White D11y3523,Nike HyperVenom Phantom AG Cleats Black Orange 3129756,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike T90 Laser IV FG White Blue 3130378,Classic-fit Converse Chuck Taylor All Star - High-Top Trainers - Red K26o9100,Nike Tiempo Legend IV Elite FG Black White Yellow 3130432,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Brando Pepe Black Chelsea Boots Men TQ92157,Where To Buy Converse Chuck Taylor All Star Ii - Trainers - Thunder/White/Navy L43r2425,Clae Ellington Textile Men EL87036,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Dc Shoes Mens Trase Slip Le Shoe Men GM74865,Superior Quality Converse Chuck Taylor All Star Ii - Trainers - Parchment/Navy/White B8f6764,Globe Nepal Lyte Men CB82387,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Kg Kurt Geiger Howard Men FG89467,Love Converse Chuck Taylor All Star Warhol Ox - Trainers - White/Yellow/Black X84n7645,Nike Men'S Nike Air Force 1 High '07 Shoes Men DH93849,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Toms Keith Haring Chalkboard Paseo Sneakers Men FS49687,Discount New Balance U420 - Trainers - Grey/White S28i7607,Windsor Smith Macco Men RA92150,.

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About this Special Report

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